Marketing Director - Brand and Outreach - Victoria | SendtoNews | | 08/05/18
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Marketing Director - Brand and Outreach Full-Time

Location: Victoria
Company Name: SendtoNews ()
Category: Marketing
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Are you passionate about building a brand? Does creating content and engaging an audience make your pulse race? Could you write a better job posting than this?

SendtoNews is North America’s leading digital sports video platform.  We deliver content from top organizations such as MLB, NFL, NBA, NHL and 70 others to over 1500 sites like USA Today, the LA Times, National Post, Chicago Tribune...  Never heard of us? That’s why we need you.

SendtoNews is looking for someone to take ownership of our brand.  You’ll establish us as a thought leader and must-have resource in the digital video industry by promoting us across all relevant channels.  Not only will you make sure people are excited about a partnership with STN, you’ll make them come to us.

Your contributions will include:

  • Promotion and outreach for the company at large, as well as new initiatives and accomplishments.

  • Establishing STN as a thought leader via various channels (industry blogs and podcasts, press releases, social outlets etc)

  • Drafting award applications and speaking engagement proposals

  • Ensuring consistency of our brandacross all of our communications, properties and actions

  • Analyzing how our brand is positioned in the market

You are:

  • A fast learner: There is no one who does what we do.  You’ll need to learn every facet of our business quickly in order to promote it.

  • Self-Motivated: We need someone to not only identify big picture concepts, but have the desire to roll up their sleeves and get to work.

  • Curious: This business grows fast and you need to grow with it.  Problem solving and critical thinking skills are paramount to your success.

You have:

  • A post-secondary education related to marketing and/or communications

  • 5 years experience in a brand marketing, communications and/or digital publishing role

  • A track record of successfully developing branding and marketing strategies

  • A keen eye for detail and the ability to write and edit copy on multiple platforms

  • Experience using PowerPoint and Excel professionally

  • A finger on the pulse of the digital video industry

Let us know what you are good at.  Better yet… show us. We’d love to see:

  • Press clippings

  • Any examples of successful brand promotions you feel would help us better understand what you can bring to the role

  • Whatever you got.  Get creative… because you’ll have to when you work here!

In lieu of a traditional cover letter tell us what attracted you to SendtoNews, your thoughts on the direction of the digital video industry at large and what you hope to accomplish in this role

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