Marketing & Events Contract - Toronto | Insurance Brokers Association of Ontario | FreshGigs.ca | 27/05/18

Marketing & Events Contract Contract

Location: Toronto
Company Name: Insurance Brokers Association of Ontario ()
Category: Account/Project Mgmt, Communications, Copywriting / Writing

SUMMARY
Supports the Marketing Team in continually elevating the IBAO brand. Responsible for taking a broad and proactive role in marketing and public relations initiatives. Accountable for a range of event deliverables related to our annual Convention.

WRITING/EDITING (50%)

  • Contribute content for consumer-focused awareness campaigns including resource guides, blogs, digital materials, social media, etc.
  • Write and edit editorial content for our bi-monthly magazine including in-depth interviews; assign articles and coordinate with magazine contributors
  • Contribute content for promotional materials including ads, brochures and presentations
  • Write and edit posts for our IBAO blog
  • Write and edit press releases for industry and mainstream media
  • Contribute to the development of event collateral and promotional materials for IBAO events including Convention, YBC Conference, Regional Meetings, AGM and Queen’s Park Awareness Day

CONVENTION COORDINATION (40%)

  • Support Marketing Manager in all areas of event execution including promotion, resource and budget management, logistics, scheduling, pre and post event communication and stakeholder management
  • Develop and maintain budgets and forecasts for assigned expense lines
  • Coordinate scheduling and communication with venues, sponsors, exhibitors, vendors and  participants
  • Communicate event details to key stakeholders
  • Collaborate with internal teams to deliver an exceptional event experience from start to finish
  • Manage critical path and ensure deliverables happen on time
  • Coordinate our annual Sponsor Appreciation event
  • Coordinate our annual Awards of Excellence Program

RELATIONSHIP MANAGEMENT (10%)

  • Build and maintain positive relationships with external contacts on marketing related initiatives
  • Liaise with third party vendors, IBAO members, IBAO sponsors and industry contacts
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