Marketing Copywriter - Toronto, Ontario, Canada | Format | | 15/01/18
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Marketing Copywriter full-time

Location: Toronto, Ontario, Canada
Company Name: Format ()
Category: Communications, Copywriting / Writing
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Are you a writer that loves to have their content devoured by their audience but also drive business results?  Do you obsess over a great blog headline, writing long-form content that adds tons of value or finding the tight but powerful copy that makes a website work?  If so, read on!

Format is looking for a passionate, experienced Marketing Copywriter to join our mission to further entrench Format as the world’s leading online portfolio builder and platform for visual artists.  Part writing aficionado and part copywriting stylist, as our Marketing Copywriter you’ll report to our Head of Direct Marketing and will be responsible for putting the words in our growth engine.  From short form ad copy, to the words on our website to long-form content on our highly acclaimed Format Magazine, you’ll produce copy that aligns with our brand and that ranks, engages and converts.  We all know that content isn’t created in a vacuum, so you’ll also work very closely and collaboratively with our SEO Manager and Graphic Designer.

Desired skills and experience:

As our Marketing Copywriter you’ll have your hands in a few pots so you’ll need to have a minimum of 2-3 years of demonstrated expertise in:

  • Direct Advertising Copywriting: You have collaborated with a PPC/SEM manager on writing and testing ad PPC and SEM ad copy and campaigns to continually improve performance and align to brand ideals.

  • Website Copywriting: From homepages to landing pages to everything in between, when it comes to writing copy for websites, you understand how to use the magic of words to quickly convey key concepts as well as keeping things snappy and on brand.

  • Long Form Content: You’re an expert at middle to bottom of the funnel long-form content that solves problems and answers questions.  You also understand the relationship between content and SEO, and how to integrate critical keywords into your content.  Afterall, if people can’t find your content, they can’t read it!

  • Collaboration: While you enjoy putting your head down to get things done and create, you also enjoy the thrill of collaboration and contributing to a larger team goal of growth, happiness, and success.

  • CMS: You’re absolutely super familiar and adept with content management systems.

What we’d like to see in our ideal candidate:

You are inventive and resourceful and can turn your ideas quickly into implementations. We move fast, but we are smart about it.

  • You are curious by nature and are continually seeking the insights, words and concepts that resonate best with customers/your audience.

  • You are super organized but equally focused on getting things done.

  • You believe in collaboration and enjoy adding value and getting value by engaging with every team member and department that touches the customer experience.

  • You’re probably your own toughest critic and have an internal drive to produce content and copy that works and helps the entire team succeed.

  • You are absolutely passionate about the creative and visual artist community

About Format

Launched in 2008 in Liberty Village in Toronto, has quietly become the leading online portfolio builder for professional visual artists around the world to exhibit, market and sell their work. With 45+ team members, tens of thousands of customers in over 190 countries, and voted the #1 online portfolio by photographers, designers and artists, we’ve come a long way, but have really only just begun.

  • Some of the benefits of working here include:

  • We have an amazing team that will be eager to help you succeed in your role. Learn more about us:

  • We pay competitive salaries and have flexible vacation and work-from-home policies

  • We provide great benefits: extended health, dental, life, and disability

  • We frequently celebrate hitting milestones after work (or in the middle of the day if it’s sunny)

  • We're proudly self-funded. We answer to our community and no one else!

In-office perks: a desk equipped with an Aeron chair and top-notch Apple gear (take a peek here), curating what music gets played over our office speakers, yummy catered lunches on Mondays, and drinking as much espresso as you need.

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