Marketing Coordinator - Waterloo, ON | Economical Insurance | | 06/01/15
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Marketing Coordinator Full-Time

Location: Waterloo, ON
Company Name: Economical Insurance ()
Category: Advertising / Branding, Marketing / Strategy, Online Marketing

Economical Insurance is seeking a Coordinator, Corporate Marketing to support the corporate marketing team. Reporting to the Manager, Corporate Marketing, the Coordinator, Corporate Marketing will work alongside members of the team assisting with various tasks involved in the marketing development process. The Coordinator, Marketing will also work with the Manager, Marketing and Design to oversee and administer the corporate marketing budget, and complete various ad hoc marketing-related projects/administrative tasks for the team.

The ideal candidate will be a results oriented self-starter who is detail-oriented, able to manage multiple projects at once and possess excellent time management skills to thrive in a fast-paced environment. A quick and creative thinker, we are looking for a candidate with a strong attention to detail and eagerness to learn and be challenged.

The corporate marketing team supports strategic and operational marketing initiatives across the company and oversees governance of corporate brand standards for Economical. The team is comprised of established roles responsible for marketing strategy, content marketing, marketing material design, campaign development and execution, digital marketing, web content management and development, marketing analytics and reporting, SEO/SEM and marketing/web consulting.


Budget administration

  • Serve as the main point of contact for all budget-related activities within the department

  • Ensure all external spend is recorded and coded correctly; monitor and reconcile the corporate marketing credit card

  • Work with enterprise procurement to submit all RTPs for any external spend with vendors including advertising, agency support, etc.

  • Track, record, and submit all external invoices from vendors through the standard invoicing/payment process

  • Ad-hoc administrative tasks associated with the corporate marketing budget

Co-op advertising program administration

  • Review co-op advertising submission invoices for accuracy and appropriate documentation to submit for re-imbursement through the standard invoicing/payment process

  • Track regional co-op advertising spend against budget allocations

  • Oversee ad-hoc administrative tasks associated with the co-op advertising program

Marketing project coordination

  • Provide support to marketing team for product launches, advertising campaigns and website content management and reporting. Tasks could include: research, project management and coordination of timelines, consolidating data into reports, working with internal and external partners on various aspects of a program/campaign etc.

  • Organize and oversee the posting and upkeep of collateral and promotional materials within the internal marketing portal

  • Actively engage in, and provide ongoing reporting on, competitive marketing activities

  • Oversee the Corporate Marketing promotional items inventory/storefront, coordinate sales/ inventory clearance promotions and fulfill and coordinate requests on behalf of team with Enterprise Procurement

  • Proofread and test programs/materials prior to launch


  • A very organized, resourceful and detail-oriented professional

  • Must possess a high level of multitasking ability

  • Strong time management skills and flexibility in prioritizing to ensure completion of work as needs change

  • Professional, friendly and courteous in all interactions

  • Must possess strong project management and collaboration skills, while exercising sound judgment

  • Well-developed analytical, interpersonal, verbal and written communication skills

  • Overall business approach includes customer-service, teamwork, ownership and flexibility

  • Must work with members of the team to maintain high service levels


  • University degree or college diploma in Business/Marketing/Communications

  • 1-2 years of experience in the Marketing field

  • Strong working knowledge of Microsoft Excel, Word and Power Point

  • Experience working with external marketing vendors and internal marketing resources

  • Design capabilities and proficiency in a Mac environment, with knowledge of all design-related software applications (such as Adobe Creative Suite) would be an asset, but not a requirement

Job Code:5607
Location: Waterloo, ON
Department: Marketing and Communications
# of openings: 1
Job Type: Full Time
Closing Date: 16/01/15

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