MARKETING COORDINATOR – BOMA Toronto

MAJOR RESPONSIBILITIES

The Marketing Coordinator supports the Marketing & Communications Department to drive an enhanced member experience and maximize exposure for BOMA Toronto, reaching members through all communication streams, providing branding support for events, and assisting in the overall branding for the organization.

MARCOM SUPPORT

• Track and maintain communications to support BOMA membership

• Liaise with designers and suppliers to obtain quotes and complete MARCOM projects

• Collaborate with members, internal and external partners to enhance communications

• Organize story content & images for quarterly newsletters

• Prepare draft press releases and communiqués as needed

DIGITAL

• Gather content from all departments and prepare the annual content calendar for major marketing communication streams:
  weekly e-news, quarterly newsletter, standard social posts, web/hub

• Provide content support (images & education stream top tips) to the social media consultant) and write and schedule posts as needed

• Write and post social content in real time (at education sessions & signature events)

• Create dedicated branded posts from supplied templates

• Prepare and distribute the weekly e-news (following the content calendar & confirming content input from necessary departments)

• Maintain Community Hub and website content

• Post and organize an online library (webinars, event videos, testimonials, sponsor vids etc.)

• Track and prepare quarterly reports to measure digital channel engagement (e-news, social channels, Vimeo, web platforms, resource library) using software i.e. Meltwater, Hootsuite, Google Analytics

EVENTS & EDUCATION: ON-SITE MARKETING SUPPORT

• Working from templates, create signage and collateral materials for education sessions and events
• Recap and reconciliation of events in partnership with Event Manager
• Document events visually - take photos and/or work with photographers and videographers to develop shot lists and chronicle activities
• Guide post production edits and post photos/final videos to digital channels
• Provide on-site education & event management support
• Source & order swag

SPONSORSHIP SUPPORT

• Create spreadsheets and track sponsor & corporate partner exposure

• Organize sponsor recognition promotional materials (signage, tent cards, golf signs, PowerPoint etc.)

• Maintain master files of sponsor logos are on the Sharedrive

• Liaise with sponsors to obtain their approval on sponsor related designs

• Gather results and produce individual documents that document exposure for each individual sponsor for each event

BUDGETS: GATHER & TRACK EXPENSES

• Assist in the preparation of the annual marketing budget

• Maintain MARCOM budget spreadsheet, solicit estimates, process, reconcile and file all MARCOM related invoices

QUALIFICATIONS

The ideal candidate must be able to work in a professional, fast-paced environment and be willing to deal with shifting priorities.

• Strong writing skills
• Working knowledge of Adobe Suite
• Experience in B2B social media deployment
• Experience in administering web content updates & building digital platforms such as MailChimp are an asset
• Excellent interpersonal, communications skills (written & verbal) and problem-solving skills
• Solid understanding of business acumen including budgeting, sales reporting and financial analysis
• Highly organized with great attention to detail
• Strong ability to manage multiple projects at the same time, understand priorities and adapt to changing needs & demands
• Possess a strong drive to take initiative and be resourceful
• Day-to-day project management experience
• Good presentation delivery skills
• Proficient in Word, Excel, PowerPoint