Marketing & Communications Manager full-time
Description
With our diverse portfolio of locations, you’ll find Delta Hotels in world-renowned cities and prestigious resorts across Canada. Delta Hotels is a Marriott International brand and offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 19 brands you'll find Marriott International in your neighborhood and in more than 74 countries across the globe. Find Your World™ at Delta Hotels.
About Delta Toronto:
Situated in the heart of Toronto’s Southcore neighbourhood, Delta Toronto stands tall and proud, connecting both locals and visitors with the financial and entertainment district through direct access to the PATH, Union Station and Metro Toronto Convention Centre. We sit center court amongst fans and families; steps away from the city’s biggest sporting events, neighbouring cultural events and a revitalized waterfront. With a contemporary Canadian style and service that is effortlessly cool, Delta Toronto is like a breath of fresh air while travelling in one of North America’s largest cities.
In April 2015, Delta Hotels was acquired by Marriott International and is now proud to be one of the many brands in their growing portfolio around the world. In September 2016, Marriott and Starwood Hotels merged, making us the biggest and best hotel company in the world. The opportunities for our associates are global and the possibilities are limitless. Designed to exceed the evolving expectations of the modern traveler, Delta Toronto serves as the flagship for Delta’s growing collection of hotels.
Our Values:
Most importantly, the successful candidate will demonstrate Marriott’s Core Values in all aspects of their job. These include:
- Put people first.
- Pursue excellence
- Embrace change
- Act with integrity
- Serve our world
Qualifications
Role Summary:
Reporting to the Director of Sales & Marketing, the Marketing & Communications Manager is responsible for developing and executing the marketing plan for the property, including the food & beverage plan. This role manages all e-commerce opportunities, develops a good working relationship with tourism bureaus, travel and trade media and community leaders. Ultimately, together with the Director of Sales & Marketing, the Marketing & Communications Manager is responsible for managing the hotel’s and brand’s reputation.
Core Work Activities:
Conducting Daily Marketing Activities that Achieve Department Goals:
Assists in hotel’s coordination of room, food and beverage and ancillary promotions.
Develops strategic marketing plans for property, includes group, leisure and local efforts. Plans address the distribution of rate offers, packages and programs designed to build occupancy and seasonality.
Maintains, updates, and manages all web sites and other distribution channels.
Develops and deploys social media strategies that engage with the online community, enhance the property’s reputation and generate revenue opportunities and partnerships
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Develops brochure and property collateral materials.
Coordinates all property imaging work – signage, “wayfinding” and marketing materials.
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to analytics, source market reports, package production, past guest databases, Marriott Rewards reports and tracking.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Manages marketing budget throughout year. Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
Ensures consistency in individual property's voice on all guest touch points and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue:
Evaluates new marketing opportunities for the property.
Ensures property is represented on all quality internet sites that have the potential of providing business.
Works closely with respective Convention Bureaus and Chambers of Tourism.
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Building Successful Relationships that generate Sales & Marketing Opportunities:
Identifies and communicates with distribution channels that can sell distressed inventory to drive property occupancy.
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
Works with media buyer to plan and execute advertising.
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
Assists property with materials, tracking/analysis and presentations to owners.
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Additional Marketing Responsibilities:
Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor, contracts, etc.).
Ensures that property is following all corporate marketing guidelines.
Approves all invoicing through MarrCom office.
Qualifications:
Degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; 2-years experience in the sales and marketing or related profession required.
Proven ability as an effective leader, possessing a high degree of professionalism and administrative skills.
Excellent written and verbal communication skills are essential.
Strong working knowledge of computer software programs such as publishing applications and proficient social media applications.
Results oriented with the ability to be flexible and work well in a busy and demanding environment.
Sound understanding of financial management.
Proven experience building positive and collaborative relationships with business partners.
Must be energetic, enthusiastic and self-motivated.
Must be legally authorized to work in Canada. Please note that the hotel is unable to assist candidates in obtaining Canadian work authorization.
Notification to Successful Applicants: At Delta Toronto we respect our obligations under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 to accommodate our associates in accordance with our legal obligations. Delta Toronto has a detailed process in place to provide or arrange for workplace accommodations to associates with disabilities. If you have limitations and restrictions, which require accommodation, for either the interview process or workplace, please contact Sonia Brock at 416-637-5436 or by email at 87b55445@freshgigs.ca.Please visit the Marriott website to review our accessibility accommodation policy.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.