Marketing Communications Manager - Toronto, ON | Institute of Corporate Directors | | 22/07/11
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Marketing Communications Manager Contract

Location: Toronto, ON
Company Name: Institute of Corporate Directors ()
Category: Communications, Marketing / Strategy

The Institute of Corporate Directors (ICD) is a not-for-profit, member-based association representing Canadian directors and boards across the for-profit, not-for-profit, and government sectors.

With more than 4,700 members and a network of nine chapters, the ICD promotes the effectiveness of directors by providing quality director education and professional certification; opportunities for continuous learning and networking through local chapter events; board matching and referral service; and access to timely information on current and emerging governance issues and best practices.

The Opportunity

Reporting to the Vice President, Marketing and Member Services, the Marketing Communications Manager will be responsible for the communication, promotion, and marketing of member services, oversight of the web site from a design and branding perspective including writing/updating content. In addition, the successful candidate will support the strategic objectives of the organization through marketing communications, media and public relations, advocacy and thought leadership.

This position will provide the right individual with an opportunity to work with a dynamic team of professionals in the heart of downtown Toronto, and to interact with leaders from Canada's corporate and not-for-profit sectors.

Specifically, this position will be responsible for:

Brand Promotion

  • Assist in the development and execution of a communications plan that supports the organizations strategic plan and promotes the ICD brand and member benefits.
  • Work closely with internal groups to understand their marketing needs and develop communications to support strategies and initiatives including writing and editing copy for e-communications, direct mail campaigns, etc.
  • Work collaboratively with stakeholders on thought leadership initiatives that brand the ICD.
  • Support other communication requirements of the organization as required

Media Relations

  • Work with third-party communications agency to develop and execute media relations activities for national events and the annual Fellowship Awards.
  • Media monitoring of the ICD, competitive organizations and governance issues.
  • Help articulate key messages for public relations and advocacy campaigns.


  • Develop communications materials that support the annual national conference and Fellowship Awards Gala and other events including print, web and e-marketing materials.

Managing the production of the bi-monthly Director journal (published for ICD members only)

  • Work with the journal's editor to establish editorial line-up for each issue including themed issues.
  • Work with sponsors to ensure the articles and ads included in their sponsorship agreements are fulfilled.
  • Assist in researching/writing the President/CEO's column and the Chair's column.
  • Edit and proofread final versions of the journal; work with the graphic designer to ensure corrections are made.
  • Liaise with the printing/mailing house on print specs, mailing list and final approval of the publication before it goes to press.
  • Manage expenses and operating budget related to the journal. Work with suppliers to ensure competitive pricing.

Producing the Eyes on Governance e-newsletter

  • Develop and distribute monthly member e-newsletter including gathering and writing content.
  • Track readership statistics.

Maintaining the ICD web site

  • Update and maintain the ICD web site on a regular basis, including writing content for various sections of the site.
  • Ensure that the web site adheres to brand guidelines.

Speech writing

  • Assist in researching topics and developing speaking notes for the President/CEO when scheduled to speak at events and for the annual general meeting.
  • Assist in the development of speaking notes for the Board Chair, President/CEO and Master of Ceremonies for the annual Conference and ICD Fellowship Awards Gala.

Managing the Governance Resource Centre (GRC)

  • Work with third-party supplier on the regular maintenance and audit of the online Governance Resource Centre.
  • Develop and execute marketing promotions of the GRC to members.


  • The successful candidate will hold a Master's or Bachelor's degree in Journalism, Communications or Public Relations.
  • Minimum of five years of progressive communications experience with preference given to those currently in a management position.
  • Highly skilled in writing and editing skills with experience writing for the web, e-newsletters and speeches.
  • Strong editing and proof reading skills.
  • Solid experience with content management and the ability to maintain and update web sites. Working knowledge of HTML coding is required.
  • Web and electronic media savvy and familiarity with social media important.
  • Demonstrated experience and success working under pressure to meet tight deadlines.
  • Excellent project planning, organizational and management skills.
  • Ability to operate under minimal supervision in a growth company.
  • Excellent interpersonal and customer service skills.
  • Strong team player and ability to present varying viewpoints between multiple stakeholders.
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