Marketing and Sales Coordinator - Business Software - Vancouver (Downtown) | Celayix Software | FreshGigs.ca | 19/02/15
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Marketing and Sales Coordinator - Business Software Full-Time

Location: Vancouver (Downtown)
Company Name: Celayix Software ()
Category: Copywriting / Writing, Online Marketing, Social Media

Celayix Software, a leading workforce management company, is looking for someone who loves the software business and is a quick learner, hard worker, able to multi-task and enjoys working in different roles and responsibilities. The ideal candidate should be eager to work their way up the career ladder.

Responsibilities:

Primary focus will be on lead generation through:

  • Website content updates & maintenance, landing page creation
  • Search engine optimization, increase organic ranking on Google and Bing
  • Website analysis using Google Analytics
  • Working closely with Google Adwords consultant to measure lead conversions
  • Tradeshow management & attendance
  • Collateral creation & maintenance for tradeshows, resellers, internal teams
  • Outbound marketing campaigns and all the related activities including list building of potential customers
  • Social Media Marketing on Facebook, Twitter, LinkedIn and Blogging
  • Managing and Maintaining information in the CRM (Salesforce)
  • Managing the lead nurturing program
  • Leading and managing the customer satisfaction and referral program
  • Competitor analysis, market research, keeping up to date with the latest industry news
  • Creating email/mailing lists specific to regions/industries.
  • Creating and maintaining customer focused marketing videos
  • Communicating with customers through Quarterly Newsletters and Monthly webinars
  • Communicating with vendors, resellers
  • Inbound lead qualification and handling of small business leads throughout the sales cycle
  • Aiding sales team with PowerPoint Presentations, White Papers, Case Studies, testimonials and surveys

Requirements:

  • University degree; preferably in Marketing, Business, Communications
  • Passion for software
  • Excellent research skills
  • Creative writing skills
  • Some travel for tradeshows

Celayix Software offers a team oriented, innovative and fun environment. The growth potential for the right candidate is uncapped.

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