JOB POSTING

Richmond Hill Public Library is committed to enriching your connections, choices and community. It has four branches, with 62,000 registered members and over three million online and in-person uses. Members use 2.3M collection items annually, and 45,000 people attend its programs. As a 21st century Library we continue to adapt to change in various ways which includes empowering staff through teamwork, development and a celebration of curiosity.

Position: Marketing and Communications Coordinator (Contract)

Location: 1 Atkinson Street, Richmond Hill, ON L4C 0H5

Status: Contract (15 months) – Full Time/Non-Union (35 Hours
per/week)

*This position will be required to work evenings and weekends as per schedule and event calendar

Salary Range: 34.50/hr (2014 Salary Rate)

Responsibility and Duties:

• Promotes and sustains a customer-centered focus in marketing and communication services
• Designs, develops, delivers and evaluates strategic marketing and communications services and products, ensuring system-wide coordination
• Promotes, develops and sustains a strong relationship with media partners to

enhance the Library’s community profile and use of services

• Develops long and short term plans to accomplish the Library’s strategic objectives for marketing and communications
• Creates media advisories and releases
• Maintains corporate contact lists
• Delivers and sustains a variety of communications and marketing products that enhance services and the Library’s role and identity in the community
• Develops and maintains social media platforms and coordinates relevant content
• Develops designated Town and community partnerships
• Ensures branding consistency in all publications and graphics, both internal and external
• Coordinates designated library events and displays, both in the Library and at community events
• Evaluates marketing and related initiatives and develops recommendations for change

• Actively seeks out opportunities for education and awareness initiatives in the community, and opportunities for positive media coverage

• Collaborates with the management team to ensure successful community awareness of the Library and assists with delivery of internal messaging/communication

• Contributes to internal education programs, trains and assists staff in developing effective methods of communicating library benefits to customers and potential customers

• Makes presentations and represents the Library in the community as required

• Monitors and interprets trends in marketing and communications, including those from other organizations, and ensures relevant adaptations

• Monitors and interprets service trends, including those from other organizations and recommends relevant adaptations

• Evaluates the efficiency and effectiveness of assigned service spaces and recommends changes

• Assists the Manager on Duty at Central Library

• Assists with budget and monitors assigned budgets

• Supervises the work of assigned staff

  Qualifications/Competencies

• University degree in Marketing, Communications, Public Relations, Journalism or suitable equivalent

• Minimum of three years of relevant experience with a sound working knowledge of current professional communication and marketing techniques

• Valid Class “G” driver’s license in good standing

• Interact and communicate effectively in writing, orally and on the web

• Expert computer skills (word processing, spreadsheet, database, graphic design and presentation software)

• Ability and willingness to work flexible hours including evenings, weekend

  The Community

  The Town of Richmond Hill is a community of over 200,000 people located north of Toronto. It is the 6th fastest growing municipality in Ontario, and is expected to increase by 30% in the next 10 years. Over half the population was born outside Canada, with ongoing and increasing diversity anticipated. It has the highest proportion of residents with post-graduate education in Canada, and the community tends to be young, family-oriented with a strong technology orientation; as such, residents value education and library services.