Marketing and Communications Coordinator (Contract) - Richmond Hill, ON | Richmond Hill Public Library | | 15/04/16
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Marketing and Communications Coordinator (Contract) Contract

Location: Richmond Hill, ON
Salary: 34.50/hr
Company Name: Richmond Hill Public Library ()
Category: Communications, Marketing / Strategy, Social Media


Richmond Hill Public Library is committed to enriching your connections, choices and community. It has four branches, with 62,000 registered members and over three million online and in-person uses. Members use 2.3M collection items annually, and 45,000 people attend its programs. As a 21st century Library we continue to adapt to change in various ways which includes empowering staff through teamwork, development and a celebration of curiosity.

Position: Marketing and Communications Coordinator (Contract)

Location: 1 Atkinson Street, Richmond Hill, ON L4C 0H5

Status: Contract (15 months) – Full Time/Non-Union (35 Hours

*This position will be required to work evenings and weekends as per schedule and event calendar

Salary Range: 34.50/hr (2014 Salary Rate)

Responsibility and Duties:

  • Promotes and sustains a customer-centered focus in marketing and communication services
  • Designs, develops, delivers and evaluates strategic marketing and communications services and products, ensuring system-wide coordination
  • Promotes, develops and sustains a strong relationship with media partners to

enhance the Library’s community profile and use of services

  • Develops long and short term plans to accomplish the Library’s strategic objectives for marketing and communications
  • Creates media advisories and releases
  • Maintains corporate contact lists
  • Delivers and sustains a variety of communications and marketing products that enhance services and the Library’s role and identity in the community
  • Develops and maintains social media platforms and coordinates relevant content
  • Develops designated Town and community partnerships
  • Ensures branding consistency in all publications and graphics, both internal and external
  • Coordinates designated library events and displays, both in the Library and at community events
  • Evaluates marketing and related initiatives and develops recommendations for change
  • Actively seeks out opportunities for education and awareness initiatives in the community, and opportunities for positive media coverage

  • Collaborates with the management team to ensure successful community awareness of the Library and assists with delivery of internal messaging/communication

  • Contributes to internal education programs, trains and assists staff in developing effective methods of communicating library benefits to customers and potential customers

  • Makes presentations and represents the Library in the community as required

  • Monitors and interprets trends in marketing and communications, including those from other organizations, and ensures relevant adaptations

  • Monitors and interprets service trends, including those from other organizations and recommends relevant adaptations

  • Evaluates the efficiency and effectiveness of assigned service spaces and recommends changes

  • Assists the Manager on Duty at Central Library

  • Assists with budget and monitors assigned budgets

  • Supervises the work of assigned staff


  • University degree in Marketing, Communications, Public Relations, Journalism or suitable equivalent

  • Minimum of three years of relevant experience with a sound working knowledge of current professional communication and marketing techniques

  • Valid Class “G” driver’s license in good standing

  • Interact and communicate effectively in writing, orally and on the web

  • Expert computer skills (word processing, spreadsheet, database, graphic design and presentation software)

  • Ability and willingness to work flexible hours including evenings, weekend

    The Community

    The Town of Richmond Hill is a community of over 200,000 people located north of Toronto. It is the 6th fastest growing municipality in Ontario, and is expected to increase by 30% in the next 10 years. Over half the population was born outside Canada, with ongoing and increasing diversity anticipated. It has the highest proportion of residents with post-graduate education in Canada, and the community tends to be young, family-oriented with a strong technology orientation; as such, residents value education and library services.

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