Marketing and Communications Coordinator (Contract) - Richmond Hill, ON | Richmond Hill Public Library | FreshGigs.ca | 15/04/16
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Marketing and Communications Coordinator (Contract) Contract

Location: Richmond Hill, ON
Salary: 34.50/hr
Company Name: Richmond Hill Public Library ()
Category: Communications, Marketing / Strategy, Social Media

JOB POSTING

Richmond Hill Public Library is committed to enriching your connections, choices and community. It has four branches, with 62,000 registered members and over three million online and in-person uses. Members use 2.3M collection items annually, and 45,000 people attend its programs. As a 21st century Library we continue to adapt to change in various ways which includes empowering staff through teamwork, development and a celebration of curiosity.

Position: Marketing and Communications Coordinator (Contract)

Location: 1 Atkinson Street, Richmond Hill, ON L4C 0H5

Status: Contract (15 months) – Full Time/Non-Union (35 Hours
per/week)

*This position will be required to work evenings and weekends as per schedule and event calendar

Salary Range: 34.50/hr (2014 Salary Rate)

Responsibility and Duties:

  • Promotes and sustains a customer-centered focus in marketing and communication services
  • Designs, develops, delivers and evaluates strategic marketing and communications services and products, ensuring system-wide coordination
  • Promotes, develops and sustains a strong relationship with media partners to

enhance the Library’s community profile and use of services

  • Develops long and short term plans to accomplish the Library’s strategic objectives for marketing and communications
  • Creates media advisories and releases
  • Maintains corporate contact lists
  • Delivers and sustains a variety of communications and marketing products that enhance services and the Library’s role and identity in the community
  • Develops and maintains social media platforms and coordinates relevant content
  • Develops designated Town and community partnerships
  • Ensures branding consistency in all publications and graphics, both internal and external
  • Coordinates designated library events and displays, both in the Library and at community events
  • Evaluates marketing and related initiatives and develops recommendations for change
  • Actively seeks out opportunities for education and awareness initiatives in the community, and opportunities for positive media coverage

  • Collaborates with the management team to ensure successful community awareness of the Library and assists with delivery of internal messaging/communication

  • Contributes to internal education programs, trains and assists staff in developing effective methods of communicating library benefits to customers and potential customers

  • Makes presentations and represents the Library in the community as required

  • Monitors and interprets trends in marketing and communications, including those from other organizations, and ensures relevant adaptations

  • Monitors and interprets service trends, including those from other organizations and recommends relevant adaptations

  • Evaluates the efficiency and effectiveness of assigned service spaces and recommends changes

  • Assists the Manager on Duty at Central Library

  • Assists with budget and monitors assigned budgets

  • Supervises the work of assigned staff

    Qualifications/Competencies

  • University degree in Marketing, Communications, Public Relations, Journalism or suitable equivalent

  • Minimum of three years of relevant experience with a sound working knowledge of current professional communication and marketing techniques

  • Valid Class “G” driver’s license in good standing

  • Interact and communicate effectively in writing, orally and on the web

  • Expert computer skills (word processing, spreadsheet, database, graphic design and presentation software)

  • Ability and willingness to work flexible hours including evenings, weekend

    The Community

    The Town of Richmond Hill is a community of over 200,000 people located north of Toronto. It is the 6th fastest growing municipality in Ontario, and is expected to increase by 30% in the next 10 years. Over half the population was born outside Canada, with ongoing and increasing diversity anticipated. It has the highest proportion of residents with post-graduate education in Canada, and the community tends to be young, family-oriented with a strong technology orientation; as such, residents value education and library services.

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