Marketing Analytics Manager - Vancouver | Mogo | | 22/01/15
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Marketing Analytics Manager Full-Time

Location: Vancouver
Company Name: Mogo
Category: Marketing / Strategy

Mogo is different. For starters, we sure as hell aren’t a bank. We think, actually we know, there is a better way to make your money work for you, rather than someone else. So far, we’ve changed the game for short-term loans and we’re blowing up the credit card world with our Mogo Card. Our goal is to help save Canadians $1-billion in credit card interest, NSF fees and loan fees while having a great time doing it. If you’d like an accomplishment like that on your resume, then let’s talk!

Now, over to you... Are you passionate about marketing? Does growing a business, analyzing data and influencing key decisions thrill you? We are a young company, offering a steep learning curve, tons of experience and responsibility.  We’re looking for a highly intelligent self-starter with a positive “get it done” attitude just itching for a chance to show what you can do.

We are looking for a Marketing Analytics Manager to work within our Marketing team and alongside our Analytics team.  You will be responsible for working with all our marketing channels to assist in: defining and implementing measurement strategies that align with marketing and business objectives; producing meaningful marketing KPI dashboards and delivering cross-channel performance reports with actionable insights. Our Marketing Analytics Manager will also manage conversion optimization consultancies, with the aim of improving efficiency in marketing strategies and increasing ROI. If this has you all fired up, jump in and unleash your talents on every aspect of the customer journey from awareness to application!


Campaign Strategy

  • Use methodical performance analysis to influence/support marketing strategies
  • Identify campaign objectives and advise on suitable measurement strategies
  • Benchmark performance across all digital channels and advise on KPIs

Reporting & Analysis

  • Develop custom marketing dashboard concepts for channel reporting via Excel, Google Analytics, SQL/Jaspersoft
  • Analyze and interpret trends thus providing impactful, actionable insights
  • Track user behavior through conversion data, funnel analysis and multi-channel attribution data

Analytical & Technical

  • Use available data sources to deep dive and troubleshoot campaign and overall performance issues and propose methodical optimization tests, both on-site and campaign-based
  • Provide consultancy on campaign tagging and additional on-site tracking
  • Spot potential to implement innovative methodologies and improve analytical procedures

Skills & Experience

  • Ten years of progressive experience working within marketing/business intelligence environments
  • Expert level experience working with complex database structures within SQL and business intelligence tools such as Jaspersoft
  • Proficient with analytical software such as Google Analytics and advanced Excel user
  • Demonstrated success with data analysis techniques
  • Exposure to Google Adwords and other SEM platforms
  • Experience in identifying and validating strategic and tactical marketing objectives
  • Demonstrated success measuring and analyzing online marketing campaigns including: SEO, paid search, email marketing, affiliate marketing, display, retargeting and social media
  • Demonstrated success with website optimization tools for A/B and multivariate testing such as Optimizely
  • Enthusiastic and self-motivated, with an entrepreneurial spirit and the ability to lead projects proactively
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Innovative and creative, with a logical and methodical approach to problem solving
  • Credible and articulate, with excellent communication and presentation skills
  • Ability to relay analytical insight to stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
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