Managing Editor, Digital Content - Oakville, On | Iovate Health Sciences International Inc. | | 23/01/12
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Managing Editor, Digital Content full-time

Location: Oakville, On
Company Name: Iovate Health Sciences International Inc.
Category: Marketing , Social Media
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Iovate is the maker of the MuscleTech family of products and the leader in the sports nutrition, diet and health supplements industry.

Due to our rapid growth, Iovate Health Sciences International Inc. has an exciting new opportunity for a Managing Editor role within the Marketing department. This manager-level position requires a creative and detail-oriented individual with excellent writing skills, creativity and a strong passion for creating digital content that resonates with customers and consumers.  This person must be able to marry multimedia content communication, digital communities, business goals and consumers’ content needs and wants.

Principle Accountabilities:

  • Develop and execute a comprehensive content roadmap and strategy based on in-depth competitive research and industry analysis
  • Oversee all digital content planning, development and execution for all Iovate brands
  • Manage and execute all copy development for various digital programs such as website, email, social, online advertising etc. as needed, with the support of internal/external teams
  • Regular reviews and analysis of channel metrics in traffic, engagement and user behavioral patterns
  • Work closely with other members of the Marketing to build a robust content schedule across various content channels and platforms (social, online, email, etc.) to ensure consumer engagement and interaction
  • Ability to hire and manage internal employees and freelancers
  • Define and maintain a consistent editorial voice best suited for the brand image and target audience
  • Create, and edit compelling web and cross-media content
  • Work closely with the Digital team to help brainstorm custom media integration ideas that are best suited for the target audience and that will drive strong results
  • Analyze successes and opportunities in editorial work and set goals for the team
  • Manage content development bandwidth and workflow

Required Skills and Qualifications:

  • Post-Secondary education in Journalism, Public Relations, Communications or related field
  • 5+ years of experience, overseeing a robust and industry-leading digital content program, across various channels and verticals
  • Excellent written, verbal and interpersonal communication skills with a high level of proficiency in written communication
  • Excellent ability to brainstorm new ideas that strive to attain business goals
  • Ability to prioritize projects and multitask
  • Ability to execute and get into the trenches to get the job done, when needed
  • Positive team player, with the ability to challenge the status quo
  • Strong attention to detail
  • Ability to work in an extremely dynamic, fast-paced environment
  • Strong working knowledge of MS Office and Internet applications
  • Knowledge and understanding of the diet, health, fitness and/or sports nutrition industry is considered an asset

Located in Oakville, we offer a dynamic, progressive, team based environment.  We have on-site premium fitness facilities and encourage a healthy lifestyle.  We also offer a comprehensive benefits package and the opportunity to grow with us. For further information please visit us at

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