Manager, Web & Digital Media Strategy - Richmond Hill, Ontario | Ash City Worldwide | | 14/11/12
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Manager, Web & Digital Media Strategy Full-Time

Location: Richmond Hill, Ontario
Company Name: Ash City Worldwide ()
Category: SEO/SEM, Social Media, Web Design / Development

Ash City is an innovative manufacturer and distributer of customizable promotional apparel for corporate and casual markets. Ash City uses the best performance-driven fabrics and creates fashion forward designs with uncompromising quality standards. With a commitment to deep inventory, Ash City is able to provide the highest level of satisfaction with the greatest product value to customers. For almost four decades, the organization has seen tremendous growth from a small distribution centre in Toronto to an organization that staffs over 500 employees worldwide, including Canada, the United States, Malaysia and Bangladesh.

The Marketing department is currently looking for a Manager, Web & Digital Media Strategy to join their team.  Reporting to the VP of Marketing, the ideal candidate will be responsible for developing and maintaining the eComm website, develop SEO/SEM strategy, create and manage outbound email campaigns and support marketing team with miscellaneous tasks as required.


  • eComm
  • Develop strategies to increase traffic and orders on eComm site
  • Oversee eComm site including day to day functioning, upgrades, technical issues, analysis and communication with web development company
  • Liase with IT team to ensure systemic issues and needs are considered in ongoing web design and development
  • Monitor analytics to determine trends, strengths and weaknesses of site
  • Support development of dedicated Web Support function
  • Support and manage day to day work of one direct report (Website Coordinator)
  • SEO/SEM strategy
  • Conduct internal and external research as necessary
  • Develop and execute strategy
  • Outbound email campaigns
  • Manage monthly external newsletter from content to deployment
  • Develop promotional email campaigns to support seasonal product launches
  • Analyze all outbound emails and optimize them for the future
  • Support broader team on the following:
  • Digital creative and HTML support for Internal newsletter
  • Digital creative and HTML support for sales & communication projects as needed
  • Social media initiatives
  • Address website issues/problems raised by customers


  • Drive traffic to eComm site; increase orders
  • Recommendation and implementation of website upgrades (as approved by management)
  • SEO/SEM strategy and implementation plan
  • Outbound email campaign optimization
  • Weekly and monthly web and digital reporting and analyses to measure success of strategies and identify areas for future improvement on the site
  • Mentor, develop and manage one direct report
  • Digital support to Marketing team and members of other teams as needed


  • University degree or Diploma with a specialization in Digital Marketing or Computer Science
  • 5-10 years progressive experience in a Digital Marketing or Web Development role, preferably with people management experience, CRM experienceand a background in technical website development
  • Technical skills – CSS and JQuery skills, HTML, CMS management, web and mobile app development, Adobe Suites – Photoshop, Illustrator, In Design
  • Marketing/Digital skills - web development, CMS Management, SEO/SEM strategy development, project management, Google AdWords, email marketing, Google Analytics
  • People Management experience
  • Excellent written and verbal communication skills; ability to speak directly with customers when needed
  • Team-oriented, flexible approach to work; willingness to take on new tasks as needed
  • Apparel industry experience considered an asset
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