LoyaltyOne is a subsidiary of Alliance Data Services headquartered in Dallas, Texas. LoyaltyOne works with more than 100 of North America's leading brands in the retail, financial services, grocery, petroleum retail, and travel and hospitality industries to profitably change customer behavior. Through a team of businesses, including Precima and the AIR MILES Reward Program, each specialize in a loyalty discipline, LoyaltyOne designs, delivers and manages a suite of loyalty marketing services focused on consumer data, customer-centric retail strategies, direct-to-consumer marketing, loyalty consulting and more.
Furthermore, for the last 6 consecutive years, LoyaltyOne was recognized by Hewitt Associates as one of the 50 Best Employers in Canada, demonstrating LoyaltyOne's continued commitment to providing a great work experience for its associates and a great service experience for its clients.
About the Opportunity
Reporting into the Director, Brand Experiences, the Digital & Social Marketing Manager is responsible for end to end oversight, management, optimization and measurement of digital marketing campaigns, with a focus on social media, to support AMRP brand objectives, contributing to and executing the AMRP social and content strategy, and growing channel health. The role will also work closely with our AD, Coalition Marketing, to manage paid digital/social marketing campaigns for AMRP coalition partners.
Develop, plan and execute multi-channel digital marketing campaigns: social, paid, organic search, programmatic advertising, and display advertising campaigns
Design, build and maintain our social media presence and oversee AMRP content calendar on all social channels
Collaborate with different teams to produce assets and execute different tactics (internal agency/studio, marketing, UX, external agencies)
Manage overall content strategy and AMRP content hub
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Key contact for agencies and other vendor partners; collaborate on digital strategies and campaigns
Evaluate emerging technologies and provide recommendations for adoption where appropriate
Work closely with Coalition Engagement Team to provide required tools to sell through digital/social media as a part of the AMRP marketing tool and manage paid digital campaigns for coalition partners.
Collaborate with Community Management and Customer Care primes to identify conversation trends that could lead to content on the channels.
Work with Analytics on campaign development, execution, and results analysis.
Manage direct reports
Budget responsibilities with supporting role in revenue generation
Degree in marketing or a related field with 3 - 4 years of direct work experience in digital marketing and campaign management
Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of ad serving platforms (Facebook, DoubleClick, Adwords, Conversant)
Up-to-date with the latest trends and best practices in online marketing and measurement
Digital agency experience a plus
Curiosity and enthusiasm to learn (business & technology)
Alliance Data is an Equal Employment Opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities in accordance with legislation.
Alliance Data participates in E-Verify.