You’ll be responsible for developing, coordinating and executing the product marketing engagement and usage strategies for the Interac digital products and services.

You’ll work closely with the product teams, obtaining an in depth understanding of the product strategies, target markets, customer segments, growth targets and product usage goals. You’ll also work collaboratively across the organization and with external stakeholders to coordinate the development of acquisition, usage and retention product marketing strategies.

You’re great at…

• Defining product marketing acquisition and usage targets within the context of the overall product strategy and goals.
• Collaborating with marketing, communications and sales to translate product capabilities growth goals into effective programs (co-marketing plans, ROI and post campaign analysis, etc.).
• Developing sales tools, collateral and aligning them to the sales process.
• Engaging with other cross-departmental teams to understand and create new ways of engaging stakeholders for existing and new market solutions and supporting processes.
• Engaging in the release train process to stay abreast of all marketable features and products and support with go-to-market strategies, supporting the leadership team with annual planning, product performance reviews, budgeting and forecasting.
• Working and tracking within defined budget.

Who are you?

• You have a college or university degree, preferably in marketing or business.
• You have 5+ years marketing and/or product marketing experience, preferably in the digital or technology space.
• You have demonstrated success in delivering marketing and communications programs across a variety of channels and to both for B2C and B2B
• You have a demonstrated ability to develop partnership marketing strategies and campaigns.

How we work

We know that exceptional people have great ideas and are passionate about their work.  Our culture encourages excellence and actively rewards contributions with:

Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.

Core Values: They define us. Living them helps us be the best at what we do.

Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.

Education: To ensure you are the best at what you do we invest in you.

About Interac

Interac is Canada’s leading payments brand and is chosen an average of 17 million times daily to pay and exchange money. Together, Interac Association and Acxsys Corporation operate an economical, world-class debit payments system with broad-based acceptance, 24/7/365 reliability, security, and efficiency.

For more than 30 years, Interac has facilitated secure financial transactions through the development of innovative and convenient digital debit and money transfer solutions. Interac products and services securely connect people to their money through Interac Cash, Interac Debit, Interac Flash, Interac Online, Interac e-Transfer and Interac e-Transfer bulk disbursement for commercial payments.

Interac is a leader in the prevention and detection of fraud with one of the lowest rates of fraud globally.

Visit interac.ca and follow us @interac for more information.

Interac believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Contact a member of the Human Resources department if you need accommodation at any point in the application process or want more information about our Accessibility Policy, which is also available online here.