Manager, Marketing Analytics & CRM - Richmond, BC | Great Canadian Gaming Corp. | | 05/10/12
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Manager, Marketing Analytics & CRM Full-Time

Location: Richmond, BC
Company Name: Great Canadian Gaming Corp. ()
Category: Account/Project Mgmt, Marketing / Strategy, Online Marketing

Job Description

The Manager, Marketing Analytics & CRM position is an exciting opportunity within Great Canadian Gaming’s Corporate Marketing team. In this key role, you will report directly to the Director, CRM & Direct Marketing, and work out of the Corporate Office satellite office in The Hotel at River Rock tower. In consultation with the Director, the position is responsible for developing & managing all direct marketing initiatives as well as developing the organization’s CRM and marketing analytics capabilities.  The position will have a direct impact on retention and revenue growth of all Great Canadian Gaming Corp. properties.

Key Responsibilities

  • Develop and manage Direct Marketing programs that drive retention & revenue growth

  • Collaborate on strategy, offers & creative; act as advisor to properties

  • Create segmentation, targeting scheme, lists, and control groups

  • Develop, manage and assist in the day-to-day implementation of the organization's CRM and marketing analytics capabilities & reporting

  • Develop, manage and assist in the day-to-day implementation of customer research programs & supporting activities

  • Develop, manage and assist in the development of initiatives to create and maintain effective marketing databases and comply with regulatory & legal requirements



  • 7+ years of marketing experience, including at minimum of 2+ years of marketing analytics

  • Proven track record as a successful influencer of all levels of colleagues

  • Experience with customer- or consumer-centric organizations (ex. hospitality, gaming, hotels, food & beverage, entertainment, tourism, agencies, retail, packaged goods)

Other Skills:

  • Intellectually sharp, strong attention to detail, quick learner

  • Strong experience and proven track record in position key accountabilities

  • 'Thirst for knowledge”

  • Collaborative (solicits input to improve/enhance strategy and development)

  • Excellent written and verbal communication skills

  • Excellent interpersonal skills

  • Strong team player and collaborator

  • Organized and efficient

  • Strong work ethic

  • Excellent computer literacy including MS office especially Excel, strong knowledge and hands-on experience with business support systems such as Cognos and SQL Query Analyzer.  Understanding of marketing analytical tools (Salesforce, Google Analytics, etc.) would be an asset.

  • Project management skills an asset.


  • Post-secondary degree, ideally in marketing or related field
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