York University is known for championing new ways of thinking that drive teaching and research excellence. Our 53,000 students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. York students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. York U is an internationally recognized research university – our 11 faculties and 24 research centres have partnerships with 200+ leading universities worldwide.
We are currently recruiting for a Manager, Digital Marketing to work with Vice Provost Students - Communications for this exciting opportunity.
Do you have experience in a marketing and communications role within an environment involving multiple stakeholders? Do you have the ability to integrate digital and traditional marketing? Do you have proven knowledge of graphic design principles and marketing concepts including integrated communications, e-marketing, social marketing, data-driven research as well as the ability to provide detailed reports? If so, keep reading!
In this role, you will be responsible for effectively managing digital marketing, communications and public relations initiatives to internal and external audiences for the Division of Students. The Manager, Digital Marketing leads key marketing initiatives, develops marketing campaigns and creates new marketing capabilities that enhance the Division’s ability to achieve long-term strategic goals; applies knowledge of business and the marketplace to advance the Division’s strategic goals by leading relevant long-term marketing plans that impact prospective students, current students, parents and families and external stakeholders; develops strategic and integrated marketing and communications plans to address strategic enrolment management goals and objectives; determines appropriate messaging, media, timelines and resources required to meet objectives; ensures that all Divisional communications are integrated over the life-cycle of the student; leads special marketing projects (e.g. international recruitment marketing; access initiatives); incorporates consistent and dependable analysis and reporting to evaluate marketing campaigns and communications initiatives; provides recommendations and acts to enhance/optimize performance of campaigns and initiatives; researches key audiences and develops marketing personas; researches and recommends new marketing and communication tools and resources; leads and develops marketing & communications team members to ensure they are aligned, informed, trained and motivated.
To be considered for this opportunity, you will possess:
A University degree in Marketing, Communications, Journalism, Business or relevant discipline. Accreditation and/or membership through IABC preferred. An equivalent combination of education and experience will be considered. In addition, the successful incumbent will possess a minimum three years of progressive experience in a marketing and communications role in an environment involving multiple stakeholders, with a preference for individuals with 3 years’ digital and online marketing experience. Extensive experience working with photographers, designers, media agencies, printers and other suppliers. Experience developing and monitoring budgets. At least two years’ experience in a supervisory position overseeing content and/or digital marketing staff in a unionized environment. Experience with mobile, online interactive and social media tools, techniques and best practices including but not limited to PPC advertising (Google AdWords, Google Display Network, Re-targeting), social media advertising (Facebook ads, Twitter Promoted Posts), SEO, user analytics such as Google Analytics, blogs and email campaigns. Experience using a CRM considered an asset, MS Dynamics CRM (preferred). Understanding of AODA and CASL requirements.
York University is committed to Employment Equity and encourages applications from all qualified candidates. The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code. York University is committed to employment equity and diversity and a positive and supportive environment.
York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation. Please note, only those selected for an interview will be contacted.