Under general direction of the Director, Marketing & Client Relations, the Integrated Marketing Communications Manager is responsible for building, executing and delivering integrated marketing projects for the Division of University Advancement and divisions/faculties across the University. In executing integrated marketing plans, the incumbent ensures that all omni channel communication efforts are working in-sync strategically supporting the overarching communication objective. The incumbent is responsible for competitive analysis, tactical planning, production of a variety of communication materials (including print, digital and social media), client management, project management and applicable budget management.
Responsibilities include: conduct data analysis and competitive reviews and prepare reports that summarize data, conduct analysis on target market, identify competitive advantage and/or unique attributes. Additional responsibilities include: manage the execution elements of the integrated marketing communication architecture, ensure consistency and integration across all messaging platforms and act as consultant to the client by making project related recommendations, provide timelines and ongoing status updates and ensure proactive and effective client management across multiple portfolios.
Bachelor’s Degree in Marketing, Journalism or Communications (or relevant field); or combination of education and experience.
Minimum of five (5) years of relevant experience in integrated marketing or communications; with at least two years working at an agency or consulting firm. Omni channel project management experience: managing integration of all physical channels (offline) and digital channels (online) offering a seamless and unified customer experience. Experience in the creation, development and ideation of communication and marketing strategies and tactics (traditional and digital). Experience with performing analysis and research for identifying and assessing marketing and communications solutions (traditional and digital) and developing recommendations from these insights. Experience in developing strong client relationships based on trust and mutual respect. Experience in executing integrated marketing or communications programs.
Strong in-depth understanding of digital and social media. Familiarity with various forms of media to include print, video and digital production. Knowledge and understanding of Integrated Marketing Campaign strategies and tactics. Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects simultaneously is a must.
Proven track record of enhancing, fostering and managing strong relationships both internal and external to the organization. Strong creative and innovative thinker, able to leverage the power of technology to communicate a variety of messages to internal and external audiences; entrepreneurial and energetic.Strong communication skills utilizing strong listening skills and a logical, systematic approach to assimilating and sharing information in all areas. Creative thinker that has the ability to bring new ideas to the table. Experience in successfully operating within complex, multi-tiered organization with multiple stakeholders.