Inbound & Content Marketing Manager - Richmond Hill | PolicyMedical | | 16/02/16
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Inbound & Content Marketing Manager Full-Time

Location: Richmond Hill
Salary: $65-80k
Company Name: PolicyMedical ()
Category: Copywriting / Writing, Marketing / Strategy, Online Marketing


You don't need to be in a hospital very long before you see how important proper paperwork, policies and processes are. A patient's life depends on how effectively the healthcare provider manages all the critical information that goes into a pateint's care.

At PolicyMedical, we believe that healthcare information management should be simple, user-friendly, and tailored to the needs of each facility. We're a mission driven organization that is improving the patient care, employee safety, and operational efficiency of over 1500 healthcare providers around the world.

And we're growing! We have an urgent opening for a proven marketing lead generator. Do you have the ability to find great opportunities to provide value to prospective customer in marketing campaigns that drive a ton of quality leads? If so, we want to hear from you.

The Role:

The goal of this position is to increase the number of leads that are funneling into our sales pipeline. It's not a start-from-scratch proposition, since we already have some great campaign and a fully set-up marketing automation (Hubspot) and CRM (Salesforce) system that is working well.

This is about building on our current programs by delving deep into our industry's challenges to find areas where we can create smart, new lead generation campaigns. You can do this though content marketing, email, new channels, partnerships, or whatever latest and greatest approach you can come up with.

In this role you will be working closely with our Founder and CEO to research and develop these strategies, and then execute with our two excellent marketing coordinators. You'll also have the chance to learn a ton about inbound marketing from our Hubspot consultant, receive any formal training you want to take, and attend the annual Inbound Marketing Conference.

This is a full-time position with a salary range of $65-80k, depending on your lead generation and creative marketing experience.

Who We're Looking For:

We don't need someone who already knows the healthcare industry, or has any technical experience. Our customers are executives, and the issues are more about business and GRC (governance, risk and compliance) than they are about technology. What is critical is that you are the curious type, who loves to get deep into a topic to find the insights, and then write compellingly about it.

Specifically, we're looking for somebody who has:

  • Experience generating leads/sales through marketing campaigns you created
  • Experience writing blog posts, articles or content marketing with high traction
  • Experience using a marketing automation system
  • Experience creating websites and landing pages using a CMS (e.g. Wordpress)

This is a leadership role, with two direct reports, and the expectation that you are proactively driving new activities and ideas that will create growth for our business.

Working at PolicyMedical

There are many reasons why you'll love working at PolicyMedical, but two things will probably stand out: autonomy and empowerment. The people we hire are smart and innovative and we don't smother them with micromanagement.

We're a small and nimble innovator in an industry that is undergoing substantial change and growth. We can promise you'll learn a ton, and see the difference you make with your work.

We're located in the tech corridor of Richmond Hill, and have a gorgeous space with a modern start-up feel. We have an open concept office space with multiple rooms to let the creativity flow. Our people also enjoy a friendly game of ping pong, 1on1 in our basketball court, or playing X-Box in the lounge. We know that sometimes you need to let off a little steam so we definitely encourage a mixture of work and play in the office, and if you want to work from home sometimes, we're down with that too.

Overall, we don't want you to think of this as a job, we want you to think of this as a career - a place to build your future. When we find great talent we hang on to it.

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