Go to Market Campaign Manager - Greater Toronto Area, ON | autoTrader.ca | FreshGigs.ca | 21/06/17
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Go to Market Campaign Manager Full-Time

Location: Greater Toronto Area, ON
Company Name: autoTrader.ca ()
Category: Account/Project Mgmt, Marketing / Strategy

Job Description

Reporting to the Director, the Go to Market Campaign Manager will be responsible to work with cross functional departments in order to coordinate, set up and follow campaign progress. In addition, the Go to Market Campaign Manager will be responsible to execute, and track new product launch campaigns as well as In Market offers.  Working with the Go to Market Manager, the Go to Market Campaign Manager will gather requirements for overall campaign strategies, provide timely, detailed analysis and reporting on campaign performance vs. target, and develop tactics to increase customer retention and adoption.

Key Areas of Responsibility

Manage all operational aspects of campaign setup in Salesforce, including:

  • Oversee the end-to-end campaign flow.
  • Work with the Marketing Intelligent team to develop the required customer lists.
  • Test campaign set up prior to launch.
  • Work with the Sales Optimization team to develop report requirements.
  • Oversee the overall campaign sign off and launch schedule.
  • Work with the G2M Manager to provide timely, in-depth analysis and reporting on campaign performance compared to targets.
  • Work with the G2M Manager to develop tactics to increase Customer retention/ Adoption.
  • Ensure that learning is conducted and enhancements are recommended to the overall campaign process flow.
  • Support other ad hoc programs, as required.

Required Skills

  • Strong interpersonal skills.
  • High level of customer focus, relationship management with customers and business partners.
  • Passionate, self-motivated with ability to work with minimal supervision.
  • Excellent verbal, written communication and presentation skills.
  • Strong analytical and problem solving skills.
  • Exceptional organizational skills with the ability to multi-task and prioritize.
  • Strong attention to detail.

Required Experience

  • Bachelor Degree in Business, Marketing or similar discipline.
  • Minimum of 2-5 years Marketing experience preferably within Product Introduction or Go-to-Market role.
  • Strong internet and product development cycle knowledge.
  • Experience in supporting Sales.
  • Experience in the automotive industry.
  • Excellent Microsoft Office skills, with advanced knowledge of MS Excel.
  • Strong skills in Microsoft Excel.
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