Global Marketing Director - Toronto, ON | ethoca | | 14/03/12
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Global Marketing Director full-time

Location: Toronto, ON
Company Name: ethoca ()
Category: Account/Project Mgmt, Marketing
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Ethoca is a one-of-a-kind and innovative network-based technology company that is disrupting e-commerce fraud in a way that has never been done before.  Our solution currently solves the significant challenges and cost inefficiencies of online fraud for the largest and most influential financial institutions and online merchants in the world - and our customer list is growing daily.

We're in need of a Toronto-based Global Marketing Director that has a passion for innovation and an uncompromising commitment to bringing great services to market through both common marketing practice and creative revenue-focused programs.If you love to think creatively, collaboratively and strategically, and are willing to go the extra mile to execute programs that drive revenue and solution and geographic expansion, you could very well be our next new hire.

This role reports directly to the CEO.

The Challenge
The Global Marketing Director will manage all aspects of Ethoca's marketing strategy, with an emphasis on product marketing and partner (i.e., channel marketing).

Specifically you will:

·Further define our market segments and develop and implement the marketing strategy for each to achieve revenue and profitability goals.

·Create strategic marketing plans that leverage the significant channel potential of our partner program brands in order to grow traffic and transaction volume across the platform.

·Track and evaluate all marketing efforts and recommend future marketing initiatives based on measured results.

·Engage and manage internal and external resources to complete goals and objectives when required.

·Coordinate, write copy and deliver all Ethoca communication - a mix of web/email marketing, online advertising, customer newsletters, corporate press releases, and sales and product literature.

Here's What you Offer
·BS/BA/MBA or Marketing degree or equivalent professional qualification complemented  by impressive depth  and breadth of experience  in a small to mid size entrepreneurial environment

·Expertise and success in channel marketing is a must, preferably on an international basis.

·Success in managing to revenue goals through marketing dollar allocation.

·Expertise in product marketing for at least one entire product development cycle from concept to introduction and ongoing.

·E-commerce, payments and/or fraud prevention/management a real plus.

·Experience formulating product messaging and creating outbound marketing.

·Technical and online savvy.

·A highly impressive portfolio that speaks to your outstanding marketing talents.

Ethoca offers a competitive compensation, options, benefits and the opportunity to work with great people in a high-growth environment

Individuals currently earning in the $80K plus range may wish to explore this opportunity further.

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