Field Marketing Manager, Canada full-time

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

• Marketing Programs

  Develop, implement, and manage marketing activity for the specified region including:

  • All integrated and direct marketing activity directed at prospects, customers, distributors, and resellers
  • Regional OEM marketing programs and events
  • Regional tradeshow and event management
  • Regional webinar content, schedule, and delivery working with corporate marketing

  Digital Marketing

  • Manage demand generation aspects of localized websites and maintain regional microsites as appropriate
  • Exhibit best practices in email marketing, marketing automation and search engine marketing to drive revenue and customer acquisition
  • Plan and execute regional lead generation and nurturing campaigns, programs and events
  • Deliver ROI focused measurement reporting
  • Execute online media, email acquisition, affiliate marketing including Sales Force and Pardot

  Events/Tradeshows

  • Plan and manage regional tradeshows and events
  • Represent field marketing at SOTI events as needed
  • Dispatch of SOTI booth assets to key regional events
  • Maintain SOTI website and/or regional microsites with upcoming event information

  Public Relations

  • Liaise with regional PR agency contacts for local PR opportunities, press releases, and to drive corporate media and analyst engagement within region
  • Work with local agencies to develop relevant content
  • Manage case study referral program
  • Manage executive PR activity when in country as required
  • Assist in the management of translation of collateral and other materials for the region as necessary

  Channel Engagement & Development

  • Assist sales team in the development of actionable, measurable programs for the recruitment of new resellers
  • Initiate programs to help develop existing reseller business and support co-marketing activities
  • Promote the effective use of turnkey marketing campaigns throughout the assigned region
  • Work with sales team and resellers in supporting local shows, lunch-and-learns, etc with event materials
  • Rollout out of channel sales training programs as necessary
  • Coordination of regional channel communications

  Competitive Intelligence

  • Report on regional competitive activity with respect to announcements, sales, programs, promotions, and advertising

  Budget Management & Planning

  • Develop annual and quarterly regional field marketing plan that aligns with regional sales, corporate marketing, and overall corporate objectives
  • Overall responsibility for planning and reporting of regional marketing budget, accrual and expenditure within region
  • Work with Sr. Manager, Global Field Marketing to reach agreement on budget for the year and quarterly program spending
  • Create all PO’s in line with agreed budgets and submit to corporate for approval as per P.O. process
  • Select and manage agencies and vendors as required to support marketing activities
  • Measure key performance indicators of regional marketing activities with monthly and quarterly roll up

  Qualifications

  • BA/BS degree preferred or an equivalent combination of 6+ education and marketing experience.
  • Experience developing and implementing field marketing plans that include measurements of success.
  • In-depth knowledge of all marketing mediums and integrated campaign management.
  • Working knowledge of OEM and channel marketing.
  • Strong project, people management, and collaboration skills.
  • Proven ability to meet deadlines under pressure.
  • Proven, effective communication skills, both verbal and written.
  • Experience with database management and CRM systems – knowledge of Salesforce.com and Pardot an asset.
  • Self Motivated.
  • Available to travel.
  
  

  If you want to bring your ideas to life, apply at SOTI today.