Email Marketing Specialist - Toronto, ON | Canadian Cancer Society | | 25/10/16
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Email Marketing Specialist full-time

Location: Toronto, ON
Salary: Mid 40 k
Company Name: Canadian Cancer Society
Category: Marketing
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Imagine working for an organization that exists to create a world where no Canadian has to fear cancer. At the Canadian Cancer Society, our teams include people just like you: dynamic, innovative, empowered, passionate and committed to creating real change.

As Canada’s largest national health charity and leader in the fight against cancer, the Canadian Cancer Society has had more impact in more communities than any other cancer charity:

  • We spearhead life-saving research. As the largest national charitable funder of cancer research in Canada, the Society has invested more than one billion dollars in research so far, and efforts have led to breakthroughs that revolutionize the way cancer is diagnosed, treated and prevented.

  • We empower people facing cancer with free information and support services for patients and their families. Since 1996 the Canadian Cancer Society Cancer Information Service has helped more than one million Canadians with their cancer-related questions.

  • We lead change for a healthier Ontario. The Canadian Cancer Society has been a forceful and persistent voice on the tobacco control front, and efforts have led to laws that prohibit smoking in public spaces and workplaces, ban cigarette displays and vending machines and help control contraband.

The Society also mobilizes a community of fighters – 60,000 volunteers in Ontario alone – to help deliver programs, organize fundraising events, push change through government and fuel prevention efforts.

All of this is made possible through our ground-breaking fundraising programs and campaigns such as Relay For Life and Daffodil Month, as well as the unwavering support of our corporate partners and donors.

Be part of our team and make the biggest difference in the fight against cancer as a:

Email Marketing Specialist

Toronto, ON

Regular, Full-Time

Reference #: FG 2016-20


The Email Marketing Specialist will be a key contributor in driving mission and fundraising results through the development, deployment and reporting of email marketing such as e-newsletters, announcements, promotions and market research. This position will also help support the organizational email strategy by deriving insights from results and ensuring organizational compliance with relevant anti-spam and privacy regulations.


  • Works with writing and graphic design resources, internal clients and support teams to create visually appealing and highly effective email communications, which integrate with the Society’s web properties, brand standards and overall mission and fundraising goals.

  • Maintains the email production process including email campaign setup, targeting, scheduling, quality assurance, tracking, and deployment.

  • Supports email performance optimization through formal experimentation and testing plan.

  • Provides campaign key performance indicator reporting.

  • Maintains organizational email deployment calendar.

  • Collaborates with stakeholders and vendors (as appropriate) to ensure material delivery on time and on budget.

  • Assists in implementation of process improvements to become more efficient and productive.

  • Remains current on email marketing best practices with regards to contact strategies, data capture, campaign analysis, deliverability, and PIPEDA/CASL compliance (+ other privacy regulations as required).

  • Other projects and duties as assigned

Health and Safety Responsibilities

  • Works in compliance with the provisions of the Occupational Health & Safety Act and its regulations (Use or wear any protective equipment or devices required, report any incidents and unsafe conditions to your manager, and do not use equipment or work in any way that may endanger any worker or volunteer).
  • Reviews and complies with the Canadian Cancer Society’s health & safety policy.


  • Post-secondary education in a related discipline, or equivalent combination of education and experience.

  • 1-2 years working experience in email marketing, direct marketing and/or database marketing.

  • High level of proficiency with HTML and CSS – experience programming specifically for email and responsive design for mobile compatibility.

  • Proficient in Microsoft Office.

  • Exceptional project management skills, time management skills and attention to detail.

  • Expert communication, relationship building and interpersonal skills, including written and verbal.

  • Strong written and verbal communication skills in English.

  • French language skills (written and verbal) an asset.

  • Understanding of enterprise level reporting tools.

  • Basic understanding of direct-to-consumer business, affiliate marketing, CPA marketing, competitive/business environment and consumer behavior.

  • Keen ability to work within a team to conceive, create and execute designs.

  • Ideal candidate will have a high level of accountability and be comfortable working in a dynamic, changing environment and be able to make decisions independently.

  • Must be able to work under tight timelines in a fast-paced environment.

  • Adobe Photoshop and graphic design experience an asset.

  • A Criminal Records Check is required.

  • Knowledge of Canadian Cancer Society policies and procedures would be an asset.

  • Non-smoker.


  • Office environment
  • Intermittent evening and weekend work, some overtime required


  • No


The Society offers meaningful opportunities to make an impact in the fight against cancer. We arecommitted to fostering a culture that is inspiring, supportive and exemplifies our core values:


In return for your contributions, we offer an attractive compensation package that encompasses a competitive salary in the mid 40K range, excellent benefits and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.


Qualified non-smokers are invited to send their resume and cover letter, quoting the reference #FG 2016-20 in the subject line of the email by November 8th, 2016 to:

Canadian Cancer Society

Human Resources Department

We thank all applicants for their interest and advise that only those selected for an interview will be contacted. No phone calls, please.

The Canadian Cancer Society provides equal opportunity in employment and encourages applications from all qualified persons.


For more information about how you can join the fight against cancer and become a member of our dynamic team, please visit our website at

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