Email Marketing Specialist - Mississauga, ON | goeasy | FreshGigs.ca | 20/09/17
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Email Marketing Specialist full-time

Location: Mississauga, ON
Company Name: goeasy ()
Category:
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Get ready to goeasy! goeasy Ltd. is one of Canada’s fastest growing and exciting businesses. We operate two lines of business including easyhome which is the largest merchandise lease to own company in Canada offering top quality, brand name household furnishings, appliances and home electronics to consumers under weekly or monthly leasing agreements. Under our easyfinancial banner, we are a leading provider of financial products and services, including unsecured consumer loans, mortgages, prepaid cards and credit repair products that cater to underserved Canadians that do not have access to products and services from traditional financial institutions. Collectively operating under the goeasy Ltd. umbrella, the organization is publicly traded on the Toronto Stock Exchange with revenue of approximately $300 million per year, over 300 retail locations across Canada and 1600 employees.

Reporting directly to the VP, Digital the Email Marketing Specialist is responsible to implement our email, and triggered-automation campaigns with a focus on testing and continual optimization. You will collaborate with other teams to grow our subscriber base, improve email signup KPIs and maximize our results in converting visitors to customers and customers to advocates.

You will be an integral part of the newly created Digital marketing team!

Main Job Tasks and Responsibilities

  • Implement email marketing campaigns, including automated lifecycle programs that drive incremental customer value and achieve key business goals
  • Write all email communication and work with intenal graphic design teams to complete the creative process
  • Continually test communication at each stage of the customer journey to bring the right message to the right customer at the right time.
  • Manage all automation tools and help integrate new technologies into the organization
  • Analyze customer behavior and their key characteristics to improve email marketing.
  • Develop dashboards and reports that provide insight and visualization into performance relative to KPIs, projections, and comparative historical performance.
  • Identify and troubleshoot delivery issues and drive rapid resolution with support of technical team and email platform service provider. Manage email calendar and coordinate with various internal groups to schedule emails and build necessary content

Education and Experience

  • 2-3 years of experience (email marketing, marketing analytics or similar)
  • Bachelor degree required
  • Hands on experience with email marketing (especially lifecycle marketing) to a consumer base (at scale) with a measurable track-record of success, supported by ROI outcomes.
  • Ability to deep dive into performance data daily, drawing conclusions and building campaign strategy based on data.
  • Proficient with ESPs, email flow building, personalization and drip campaign creation.
  • Mobile app retention and mobile messaging marketing experience a plus.
  • Experience with web analytics and analysis tools (ie Google Analytic, Excel, etc.).
  • Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment.
  • Involvement with email template creation, A/B and multivariate testing, data ingestion and extraction
  • entrepreneurial spirit and fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.   Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

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