Email Marketing Specialist - Markham, ON | SinaLite | | 04/08/17
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Email Marketing Specialist Full-Time

Location: Markham, ON
Company Name: SinaLite ()
Category: Online Marketing

Position Summary

We’re looking for an energetic Email Marketing Specialist who will be responsible for raising the organization's digital presence through successful email campaign management and deployment.


  • Create, Edit, manage, test and schedule emails and email marketing campaigns for a North American clientele that align with the SinaLite brands
  • Grow qualified database; develop strategies that result in growth in lead generation, engagement, retention and conversions.
  • Manage lead and email database - define and create lists to target different customer/lead segments and personas
  • Create Templates, Emails, Calls to Actions and Workflows
  • Test and ensure emails are mobile-friendly and compatible with web browsers
  • Analyze results and provide recommendations to both Marketing team and senior management
  • Report on KPIs including but not limited to (open rate, ctr, conversion rate, ecommerce revenue, etc)
  • Work with team of Graphic Designers to generate images and Landing Pages
  • Work with team of Content Writers to generate targeted content
  • Measure and optimize workflows in planning, testing, execution and reporting of email campaigns
  • Analyze and Optimize emails, landing pages based on data from A/B testing
  • Perform analytics on email marketing program
  • Research and stay current on email marketing related best practices (i.e. mobile, layout design, CTAs, dynamic content, etc)
  • Bring forth strategies and ideas for enhancements
  • Create and keep up with email marketing calendars to ensure timely delivery of all emails


Skills & Experiences

  • Post-Secondary degree in Marketing, Communications or related field
  • Previous experience in online marketing
  • Highly skilled with using one or more email applications (i.e. Mailchimp, Constant Contact, Hubspot, etc)
  • Graphics Design experience would be an asset
  • Proficiency in HubSpot, Marketing Cloud / ExactTarget, Marketo or Eloqua is an asset
  • Proficiency using marketing technology (i.e. Google Analytics, Adobe Analytics, Email and CRM)
  • Strong understanding of CASL compliance and requirements


Employer Paid Benefits including but not limited to: Health. Dental, Life, and Vision.

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