Position Summary

We’re looking for an energetic Email Marketing Specialist who will be responsible for raising the organization's digital presence through successful email campaign management and deployment.

RESPONSIBILITIES:

• Create, Edit, manage, test and schedule emails and email marketing campaigns for a North American clientele that align with the SinaLite brands
• Grow qualified database; develop strategies that result in growth in lead generation, engagement, retention and conversions.
• Manage lead and email database - define and create lists to target different customer/lead segments and personas
• Create Templates, Emails, Calls to Actions and Workflows
• Test and ensure emails are mobile-friendly and compatible with web browsers
• Analyze results and provide recommendations to both Marketing team and senior management
• Report on KPIs including but not limited to (open rate, ctr, conversion rate, ecommerce revenue, etc)
• Work with team of Graphic Designers to generate images and Landing Pages
• Work with team of Content Writers to generate targeted content
• Measure and optimize workflows in planning, testing, execution and reporting of email campaigns
• Analyze and Optimize emails, landing pages based on data from A/B testing
• Perform analytics on email marketing program
• Research and stay current on email marketing related best practices (i.e. mobile, layout design, CTAs, dynamic content, etc)
• Bring forth strategies and ideas for enhancements
• Create and keep up with email marketing calendars to ensure timely delivery of all emails

REQUIREMENTS

Skills & Experiences

• Post-Secondary degree in Marketing, Communications or related field
• Previous experience in online marketing
• Highly skilled with using one or more email applications (i.e. Mailchimp, Constant Contact, Hubspot, etc)
• Graphics Design experience would be an asset
• Proficiency in HubSpot, Marketing Cloud / ExactTarget, Marketo or Eloqua is an asset
• Proficiency using marketing technology (i.e. Google Analytics, Adobe Analytics, Email and CRM)
• Strong understanding of CASL compliance and requirements

BENEFITS

Employer Paid Benefits including but not limited to: Health. Dental, Life, and Vision.