Director, Strategic Communications & Marketing - Toronto | York University | | 20/04/22
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Director, Strategic Communications & Marketing full-time

Location: Toronto
Company Name: York University ()
Category: Communications, Marketing
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York is a leading international teaching and research university, and a driving force for positive change. Empowered by a welcoming and diverse community with a uniquely global perspective, we are preparing our students for their long-term careers and personal success. Together, we can make things right for our communities, our planet and our future.

The Faculty of Liberal Arts and Professional Studies (LA&PS) is the largest Faculty at York University currently with over 22,000 undergraduate and graduate students, and almost 100 programs delivered through 25 departments/schools/colleges. York University is known for championing new ways of thinking that drive excellence in promoting and enhancing student success. Through innovative course design, diverse experiential education and learning opportunities, and a supportive community environment, our students receive the education they need to create big ideas that make an impact on the world. With a focus on innovation, creativity and data-based decision making, the Director, Strategic Communications & Marketing is accountable for developing, championing and implementing a vision and strategic plan for communications, marketing and public relations in support of the research, teaching, learning and student success priorities for the Faculty. Reporting to the Executive Director, Strategy & Administration, the Director leads and bolsters their team in the proactive development, enhancement and successful execution of marketing, communications and public relations initiatives, events and tactics, and promotes ongoing communication with faculty, staff, students, alumni and other key audiences. Areas of focus include developing and enhancing the Faculty's social media strategy and online presence, including leveraging data mining tools, techniques and strategies. The Director champions the development and promotion of a strong, cohesive and effective Faculty brand identity and liaises with the Communications & Public Affairs division (C&PA) to advocate and prioritize the Faculty's objectives and to ensure efforts are complimentary to both the Faculty's and the broader University's strategic priorities.

To be considered for this opportunity, you will bring the following:

A graduate degree in a related field (i.e. communications or marketing) is required, plus specialized training in strategic enrolment management, project management and change management is strongly preferred. A minimum 5 years of leadership experience in communications, marketing and/or public relations, including significant demonstrated experience in developing and implementing strategic communications and marketing strategies and managing staff within a large portfolio in a complex unionized environment. Proven active use of strategies and techniques to attract media attention and develop media contacts (e.g. TV, radio and print) in the Greater Toronto Area (GTA) and across Canada. Demonstrated experience in website management, reputation and brand management, and overall success in profile building and the creation of innovative, successful, communications strategies. Demonstrated experience and leadership with social media technology and innovation (i.e., Facebook, Twitter, YouTube, Instagram, Snapchat, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software). Experience with online monitoring and measurement platforms including, but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck and Social Mention.

For full position details, including skills and knowledge requirements, and to apply to this exciting opportunity visit the External Career Portal ( and refer to posting 104740.

We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit:

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