As a seasoned product marketing professional and problem-solver, you’ve developed your arsenal of expertise in the design and development of all cross-sell and up-sell customer programs. Working both collaboratively with cross-functional teams, and independently you will take a program through idea creation to market launch, navigating all the challenges in-between. In this growth oriented role, you will leverage your expertise in these areas across all Just Energy Group lines of business, regions, and products including residential gas and electricity, home services, and new product launches. If you are a highly motivated and creative individual who loves a good challenge and is interested furthering your marketing career within a dynamic, growth-oriented work environment, this is the opportunity for you.
Is Just Energy Group the place for you?
Just Energy Group is a leader in the energy sector offering green energy, retail and commercial energy, and home services solutions. Our brands include Amigo Energy, Commerce Energy, Hudson Energy, Hudson Energy Solar, Just Energy, Momentis, National Home Services, Tara Energy, and Terra Grain Fuels. We are expanding in US, Canada, and the UK. We value integrity, innovation, customer-centricity, responsibility, enrichment, and excellence.
Energy, Opportunity, and Growth are core to your way of being and are essential to succeed with us.
You have the Energy to commit to going ‘above and beyond’ on everything you do, it is not the exception. You create success and deliver exceptional results. You expect that hard work is required to do great things.
You seek Opportunity. You focus on solutions, not problems. You are naturally inquisitive and business focused. You thrive working with diverse teams, and you are deeply committed to our collective success.
Your Growth is about what you and your team accomplish together, and is limited only by your energy and the opportunity you seek. You thrive on diversity in your work, on learning, and helping others learn as well. You effectively manage multiple tasks or projects on time, and you help your team to do the same.
Your key accountabilities:
Lead the development and delivery of product, program and communications strategies
Work collaboratively with internal clients and vendors to produce timely and accurate communications materials
Develop content for a variety of marketing materials including: brochures, websites, presentations, letters, flyers, direct mail pieces, advertisements, online campaigns etc.
Take key business challenges and develop solutions to drive incremental sales, and lower attrition
Design and implement programs and products that increase the average spend per customer per month, and the number of products per household
Develop strong working relationships with external print, web, promotional and media vendors along with key internal departments
Represent the marketing group within cross-functional teams
Obtain appropriate legal, regulatory and compliance approvals for all deliverables
Coordinate external events including tradeshows and sponsorships as needed
Manage and forecast to a budget on a monthly basis, ensuring all cost metrics are met while still delivering on the business objectives
Lead a small team of marketing professionals while also digging in and being very hands-on with the campaigns in what may be an ambiguous environment
Your background includes:
University degree in Business with a focus on Marketing
7+ years relevant experience, with specific expertise in program and/or product management, and campaign management
Exceptional communication and presentation skills, with the ability to communicate to the audience’s needs
Exemplary at multitasking and prioritizing competing deadlines, and ability to influence decision makers and contributors in order meet timelines for deliverables
Work well autonomously and in a team environment
Advanced analytical and budgeting skills, with expertise in measurement of product and program/campaign key success measures
Proficient in all MS office applications