Director of Product Marketing - Toronto, ON | Kobo Inc | | 26/11/12
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Director of Product Marketing full-time

Location: Toronto, ON
Company Name: Kobo Inc ()
Category: Business Dev/Sales, Marketing
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Kobo is currently looking for a Director, Product Marketing.

Key areas of responsibility:

  • Manage and execute product research & analysis (surveys, conjoint analysis) on product features, utility and price elasticity
  • Support Go To Market Strategies by developing product positioning, messaging, segmentation and preparation of materials for proposals and launches
  • Manage market intelligence: competitive research, monitoring and analysis
  • Liaise across functional teams: Creative, Business Development, Product Development, UX and Technical Developers in order to assess and incorporate product features in line with business goals
  • Communicate the value proposition of the products to the Business Development team and collaborate with them to develop sales tools


  • 5+ years of people management in a similar environment (technology / creative / fast paced / demanding)
  • Must have consumer hardware launch experience
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
  • Strong written and verbal communication skills
  • Bachelor’s in business or marketing
  • Willing to travel 15%
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