Director of Marketing - Toronto, ON | EF Education First | | 02/09/11
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Director of Marketing full-time

Location: Toronto, ON
Company Name: EF Education First ()
Category: Business Dev/Sales, Marketing
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Passionate about travel? A world of opportunity awaits you at EF Educational Tours

As a result of the continued growth of the student educational travel industry, we are expanding our Marketing Team to include a Director of Marketing.

This is your chance to convert your skills in marketing and passion for travel into rewards and success in a fun and energetic organization that respects, supports and rewards its team members. Why wait to earn a competitive salary, generous vacation time, travel advantages and full benefits? Take advantage of this opportunity and have it all now.

The company:
EF Educational Tours is a leading international private education company offering teacher-led educational tours to students for more than 40 years.  EF tours enhance student's learning by enabling them to experience first-hand the world's best historic, cultural and natural sights.  With a progressive business model, a dynamic environment, and a strong vision for continued growth, EF is currently seeking a Director of Marketing for EF's Toronto office. Visit us at, and

The Position:
Working out of our great downtown Toronto location and reporting to the President of EF Educational Tours Canada, the Director of Marketing will:

-Working closely with the VP of Marketing you will set the strategic direction and objectives for EF Canada marketing and communications
-Lead the successful planning and execution of integrated direct mail, print, email and online initiatives, aimed at generating new business, increasing retention, and driving referrals
-Collaborate closely with the Boston Marketing team to:
-Develop and manage results-driven online programs
-Identify EF U.S. online and offline initiatives with potential for the Canadian market
-Manage internal and external communications ensuring consistent messaging across all customers and channels
-Collaborate closely with the Sales team to maximize customer leads and pipeline movement
-Measure and analyze results ongoing, making recommendations for improvement and innovation
-Lead the strategy for database development, segmentation and testing
-Manage a team of two Marketing Managers

-7 years of experience in marketing with strong focus on direct marketing
-Post-secondary degree, preferably in marketing or business
-Proven success in crafting effective direct mail and email
-A strong team player with outstanding interpersonal and leadership skills
-A strong understanding of marketing analytics, database segmentation, and testing
-Outstanding written and verbal communications skills
-Positive, flexible, self-motivated, and results-oriented with an entrepreneurial spirit and a hands-on approach
-Proficiency in French is an asset

You would earn a competitive base salary plus bonuses. You would enjoy 3 weeks of vacation in your first year with the company and 4 weeks in the second year. You also would be entitled to full health and dental benefits, as well as an RSP matching plan and travel discounts.

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