COMMUNICATIONS EXTRAORDINAIRE

SOTA INSTRUMENTS

We are a small and growing natural health company located in Penticton, B.C. – the heart of the Okanagan Valley. We have been designing, manufacturing and selling Personal Wellness Products worldwide since 1996.

Our Culture

Our culture is casual yet high performance. Our company is well organized with a solid foundation to build higher. Our team is collaborative, creative, innovative and hardworking with strong accountability. We are focused on caring for our customers and through collaboration, we achieve our goals. The journey is just as important to us as the destination. We value open, honest and proactive communication. Let’s be honest – if you are tied to titles and corporate positioning, SOTA isn’t for you.

SOTA thrives because of the quality of both the products we offer and the team we have gathered over the past 22 years. We are a small team, but we accomplish a lot – each person is passionate about the goals of SOTA and brings multiple skills to the table. We are a hands-on team, willing to step up, take on new responsibilities and learn new skills as needed, in order to ensure the continued success of SOTA.

The Position

The missing link in our company is Communications – pulling together our communications, branding and marketing to ensure we connect with those who would love to use our unique line of products. This is a new position at SOTA and requires someone with the skill set to create, implement and manage a comprehensive vision for SOTA and the organizations under the SOTA umbrella.

This position is best suited to a forward thinker who can think outside the box and will work closely with our team to build and maintain a strong global presence. Innovation is key, as the political and regulatory environment surrounding wellness products creates challenges and the need for creative solutions. To date, word-of-mouth has been the primary way people hear about us. Now that technologies similar to ours are becoming more accepted as a Wellness alternative, it is time for us to step out and show the world what SOTA has to offer.

The position has a strong mandate to help connect SOTA with the expanding Wellness Community. In addition to leading our communication efforts, this position also requires someone who can quickly learn our company culture, respect the foundation that has been laid and play a key role in helping SOTA as a whole move into a new and expanding vision of that foundation.

Are you inspired yet?

We are looking for you

You are an ethical and passionate person, who thrives on new challenges and making a difference in the world. You have natural leadership qualities – you know how to take charge, while at the same time work within a team. You are idealistic, yet practical, organized, self-motivated and flexible - willing to jump in and use your entire skill set.

You are able to learn quickly and work effectively with individuals and teams in a wide variety of settings across the organization. You are also able to handle highly confidential and sensitive issues with skill, tact and diplomacy, all with a high degree of ethical and professional behavior.

Your excellent verbal and written communication skills mean that you understand listening is more important than speaking and have the ability to relate to, and effectively communicate with people on many different levels: customers, distributors, practitioners, researchers, scientists and media.

You Will Assume a Pivotal Role at SOTA

Responsibilities

As a new position with SOTA, the structure and responsibilities will continually evolve.

CONTENT DEVELOPMENT

• Develop, organize and oversee all digital content – websites, social media, webinars, videos, newsletters, blogs, forums etc.

• Ensure digital marketing content aligns with our brand’s identity and message

• Develop content for blogs, magazine articles, podcasts and other media as needed

• Develop marketing content for practitioners and resellers of SOTA Products

COMMUNICATIONS

• Identify target audiences and create strategies to effectively engage them

• Build and maintain relationships with journalists, bloggers and customer audiences that will help advance our presence

• Develop and disseminate public relations materials that increase our visibility

MANAGE

• Manage team players currently participating in Communications and Content Development

• Assemble & coordinate contractors as needed: contract writers, graphic designers, videographers, editors, etc. for above content development

BRANDING

• Ensure branding consistency across all platforms

• Ensure branding is fresh and as needed, guide team through branding changes
  

Qualifications and Experience

• University education and/or extensive experience in Communications, Content Development, Branding, and related fields

• Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively

• Advanced writing, proofing and language skills

• Ability to create easily understandable and engaging content from technical information

• Strong organizational skills with the ability to multi-task

• Strong time-management skills

• Positive and professional team attitude

• Knowledge and proficiency in MS Office Suite and Adobe Programs

• Knowledge of digital marketing strategies including emerging SEO constructs

• Additional assets:

  • Experience promoting natural health and wellness products

  • Experience with Affiliate Marketing Programs

Compensation

SOTA Instruments offers a competitive compensation package that includes a base salary and bonus.