NOTE: This is contract position with an approximate end day of March 2023.

POSTING NUMBER: 104467

SALARY RANGE: 1ST STEP: $63,681.80 PER ANNUM

2ND STEP: $67,048.80.00 PER ANNUM

JOB RATE: $70,561.40.00 PER ANNUM

AREA OF RESPONSIBILITY:

Reporting to the Advisor, Special Project, supports the research, design, development and maintenance of the City’s website (internal and external), e-newsletters and other media in order to engage Brampton residents by providing relevant content that is easily accessible. Collaborates with internal stakeholders to ensure the City has a strong social media presence.

• Contribute to the research, design, development, and administration of various websites and/or e-newsletters within PW&E ensuring the goals for the site and the needs of the users are met.  Contribute to the creation of any textual and new multimedia content or maintenance of existing textual and multimedia content for websites, e-newsletters, social media platforms, etc.
• Compile and analyse website usage statistics and provide feedback about site performance and changes that can be made to increase site traffic.
• Support Advisor, Special Projects in developing social media best practices to ensure execution in this area is seamless and effective.
• Work with Advisor, Special Projects and Strategic Communications to come up with SOP or informal guidelines that will drive social media protocol within PW&E.
• Create social media plans and campaigns for projects that are underway, pinpointing engagement targets and measure success rates.
• Actively seek out new platforms that can be used to engage Brampton residents, providing data to support recommendation for integration into social strategy and a framework for implementation.
• Manage social media campaigns and day-to-day activities as well as presence in social networking sites
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Regularly provide feedback insights gained from social media monitoring to Advisor, Special Projects to help evolve the social media strategy in a timely fashion.
• Monitor trends in social media tools, trends and applications.
• Use metadata and other methods to optimise search engine positions and ensure the site is listed in relevant indexes and directories and appropriate key words are in place throughout all digital platforms, driving search results up and increasing traffic.
• Communicate with other site owners in order to maximize incoming links.
• Create email marketing campaigns to promote PW&E products or services.
• Maintain digital inventory, ensuring calendars are updated on various free public service platforms; manage facility TV screens, uploading creative and distributing content where remote updates can be facilitated; update LED screens according to monthly calendars and oversee communications issues if any occur through IT support.
• Integration/development of application solutions to enhance ease of access to information for residents.