Major Responsibilities

Maintaining and growing the paid and organic search channels to align with e-commerce growth targets and the increasing focus on digital drive-to-store programs. Some of the work required will be in relation to the French side of the program, thus excellent French language skills are a must—a significant amount of ownership of this side of the program will be given to the candidate.

• Construction of paid search campaigns for new brands and commodities, including ad writing and keyword research/build outs, in both English and French

• Day to day optimization and maintenance of campaigns, ensuring negative keywords are up to date, testing ad copy and landing pages, writing and scheduling weekly promotional ads

• Performing analysis on, and optimization of pages to improve and maintain organic search rank for thebay.com and labaie.com

• Review daily, weekly, monthly reports and statistics to monitor and adjust key marketing programs in order to maximize growth

• Review analytics data to manage SEM program to expected ROAS

• Visits Online and In Store

• ROAS

• AD Position

• All channel revenue

QUALIFICATIONS

• Bachelor’s degree
• Bilingual: excellent English and French skills are required
• Analytical mindset, able to draw conclusions from available data
• Strong attention to detail
• Proactive, able to take initiative
• Minimum of 2 years digital marketing experience, with a focus on SEM/SEO
• Agency experience, or executional search experience is necessary
• Strong understanding of Google Adwords
• Prior use of a bidding tool such as DoubleClick Search, Marin, Kenshoo, etc.
• Experience with Omniture, Google Analytics, or another web analytics tool

Travel

· 0-5%—occasional travel to other HBC locations may be necessary, but highly infrequent