Digital Marketing Manager - Toronto, ON | York University | | 18/01/22
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Digital Marketing Manager full-time

Location: Toronto, ON
Company Name: York University
Category: Marketing
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York is a leading international teaching and research university, and a driving force for positive change. Empowered by a welcoming and diverse community with a uniquely global perspective, we are preparing our students for their long-term careers and personal success. Together, we can make things right for our communities, our planet and our future.

In this role you will:

  • Define, manage and optimize digital strategies across a mix of marketing channels including email, social, paid search, sponsored content, landing pages and third-party advertisers
  • Develop immediate and long terms strategies to increase conversions, applications and revenue
  • Develop and oversee the creation of marketing and communications assets and concepts including social media posts, ad designs, landing pages, web pages, brochures and emails
  • Create Google Analytics reporting and dashboards, evaluating data and drawing actionable conclusions and benchmarks to inform tactics
  • Analyze segments in internal database and opportunity markets to develop cyclical marketing campaigns
  • Mentor and educate the marketing and other cross-functional teams on digital best practices and tactics
  • Create social media content strategy with the goal of increasing followers and engagement
  • Oversee website content, SEO, functionality and new database integrations, while optimizing conversions, generating leads, and increasing site engagement
  • Manage CRM lead generation and nurturing campaigns
  • Evaluate and advise on the planning and budget management for digital marketing initiatives
  • Oversee A/B testing to experiment and optimize content and messaging across social and email communication

To be considered for this opportunity, you will bring the following:

  • Minimum 5 years of experience in senior or managerial digital marketing role
  • Experience managing staff, preferably in a unionized environment
  • Advanced, in-depth knowledge and experience with paid social (LinkedIn, Facebook, Twitter, YouTube), CRM (Salesforce), SEO, BI (PowerBI), web analytics (Google Analytics) and implementation (Google Tag Manager). Professional certificates in Google Analytics, Google Tag manager, Facebook campaigns, AdWords an asset.
  • Experience developing strategic and measurable digital marketing campaigns (planning and execution)
  • Experience managing email campaigns and lead nurturing communications
  • Excellent verbal and written communication skills, with experience writing marketing copy
  • Experience overseeing website functionality and design, with understanding of UX/UI best practices, preferably within WordPress
  • Strong analytical skills with the ability to capture marketing performance data, manipulate in Excel, and distill into clear insights that will guide future decisions
  • Excellent project management skills, with ability to prioritize and handle multiple tasks and deadlines
  • Experience managing external agencies and RFP processes
  • Demonstrated leadership skills. Ability to work effectively and collaboratively within a team environment and with multiple stakeholders

For full position details, including skills and knowledge requirements, and to apply to this exciting opportunity visit the External Career Portal ( and refer to posting 104528.

We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit:

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