Digital Marketing Course Developer & Instructor - Hamilton, ON | McMaster University CCE | | 23/03/16
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Digital Marketing Course Developer & Instructor Contract

Location: Hamilton, ON
Company Name: McMaster University CCE ()
Category: Marketing / Strategy, Online Marketing, Social Media

Position Description:

CCE is currently accepting applications for subject matter experts to develop courses, and then instruct, in the new Digital Marketing program. In this role, you will research, identify and develop specific content for program courses following best practices of online instructional design and adult learning principles.

Course Format:

Online courses are delivered using McMaster University’s learning management system (LMS), Desire to Learn.  Courses are schedule for 12-week durations throughout the academic year.

Instructor Responsibilities Include:

  • Development of the official course outline
  • Establishing course learning objectives
  • Researching and selecting of required course readings (i.e. textbooks, journal articles, videos, etc.)
  • Identifying specific course curriculum
  • Provides formal and informal feedback/evaluation to students including the grading of assignments.
  • Completes all required preparation prior to session delivery.
  • Delivers session content according to course schedule using effective instruction and facilitation techniques suitable for diverse, adult learners.
  • Corresponds with students as required during the course offering.
  • Complete all required correspondence and administrative tasks.


The ideal candidate will be a marketing practitioner with extensive experience in the digital marketing field.  A minimum of a Master’s Degree or equivalent in an appropriate field of study is required.   Teaching within the field and training in adult education is an asset. Additional requirements include broad sector knowledge, strong interpersonal and organizational skills, proven research skills and problem-solving ability, computer acumen, and a demonstrated ability to enable others to learn.

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