Digital Marketing Course Developer & Instructor - Hamilton, ON | McMaster University, Centre for Continuing Education | FreshGigs.ca | 22/12/16
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Digital Marketing Course Developer & Instructor Contract

Location: Hamilton, ON
Company Name: McMaster University, Centre for Continuing Education ()
Category: Copywriting / Writing, Marketing / Strategy, Online Marketing

Centre for Continuing Education, McMaster University:

The Centre for Continuing Education provides professional education to individuals and corporate clients, in order to enhance careers and foster workforce development.  Our vision is “to achieve national distinction for high quality, flexible and innovative professional education programs”.

Position Description:

CCE is currently accepting applications for two subject matter experts to develop and teach courses in the new Digital Marketing program.  In this role you will research, identify, and develop specific content for program courses following best practices of online instructional design and adult learning principles.

Courses:

  • DMK 104 - Content Management: Creating and Utilizing Dynamic Digital Content
  • DMK 105 - Data Management: Digital Metrics and Measurement

*please indicate on cover letter which course you are applying to develop/teach

Course Format:

Online courses are delivered using McMaster University’s learning management system (LMS), Desire to Learn.  Courses are schedule for 12-week durations throughout the academic year.

Course Developer/Subject Matter Expert Responsibilities Include:

  • Development of the official course outline
  • Establishing course learning objectives
  • Researching and selecting of required course readings (i.e. textbooks, journal articles, videos, etc.)
  • Identifying specific course curriculum
  • Preparing formal assessments and grading rubrics
  • Complete all required correspondence and administrative tasks.
  • Collaborate with CCE program and course development staff
  • Please note: course titles and descriptions are approved as part of McMaster’s academic approval process and do not need to be developed by the subject matter expert

Instructor Responsibilities Include:

  • Contributes to ongoing design/development of course materials and content in a way that complements other course offerings in the program.
  • Revise assessments and evaluation rubrics as required (including but not limited to exams, group projects, case studies, etc.).
  • Provides formal and informal feedback/evaluation to students including the grading of assignments.
  • Completes all required preparation prior to session delivery.
  • Delivers session content according to course schedule using effective instruction and facilitation techniques suitable for diverse, adult learners.
  • Corresponds with students as required during the course offering.
  • Complete all required correspondence and administrative tasks.
  • Please note: course outlines, learning objectives, suggested readings and assessments are developed as part of McMaster’s academic approval process and do not need to be developed by the instructor.

Qualifications:

The ideal candidate will be a marketing practitioner with extensive experience in the digital marketing field.  A minimum of a Master’s Degree or equivalent in an appropriate field of study and experience teaching in adult education is required.  Online teaching experience is an asset. Additional requirements include broad sector knowledge, strong interpersonal and organizational skills, proven research skills and problem-solving ability, computer acumen, and a demonstrated ability to enable others to learn.

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