Digital Marketing Co-ordinator

ABOUT GOWLING WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

When it comes to diversity, we not only accept it — we celebrate it, support it and thrive on it. To create an engaging and rewarding place to work, we seek to attract talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. Our diverse group of legal professionals, law students, law clerks/paralegals, legal administrative assistants and business support staff work together as a team, and are respected and valued for their individual contributions.

Profile

We’re seeking a highly motivated, results-oriented team player to join our Marketing and Business Development Group as a Digital Marketing Co-ordinator.

This position can be based in any of Gowling WLG's Canadian office locations: Calgary, Hamilton, Montréal, Ottawa, Toronto, Waterloo Region or Vancouver.

Reporting to the Marketing Communications Manager, the successful candidate will:

• Be passionate about how digital marketing channels can be leveraged to advance business objectives

• Take immense pride in their work and have a keen eye for detail

• Be able to thrive in a fast-paced, deadline-driven environment

• Enjoy helping others and being part of a high-performing team.

Responsibilities

The incumbent's responsibilities may include but are not limited to the following:

• Oversee the firm’s email marketing campaigns across Canada and internationally, including newsletters, announcements and event invitations — from intake and formatting to distribution and analysis

• Ensure that email marketing campaigns are optimized according to digital marketing best practices, and meet the highest standards of quality and execution

• Generate regular reports on how each email marketing campaign is performing and share with campaign stakeholders, along with their own analysis, insights and recommendations

• Monitor and manage the digital marketing mailbox, prioritizing and responding to requests in a timely manner

• Provide support to other areas of digital marketing, including website and social media updates, content marketing initiatives such as blogs and podcasts, and other projects as required

• Stay current on digital marketing best practices, platforms and tools, and be an advocate for them within the firm, particularly in the email marketing space

Qualifications

• Post-secondary degree; completion of a digital marketing program or course is a strong asset

• Minimum of two years’ experience in a marketing role

• Strong knowledge of HTML and Adobe Creative Suite; basic knowledge of Dreamweaver

• Experience with email marketing platforms and content management systems; experience with CRM software is an asset

• Understanding of digital marketing terminology and measurement

• Advanced software skills in a PC environment, including Microsoft Outlook, Word, Excel and PowerPoint

• Excellent interpersonal, organizational and communication skills

• Outstanding attention to detail, with the ability to deliver high-quality work in a fast-paced, deadline-oriented environment

• Solutions-focused approach to obstacles and challenges

• Desire to exceed expectations and contribute to the overall success of the team