Position Purpose:

• In conjunction with the Manager, CRM and Marketing Analytics; develop & deliver THD’s Customer and Marketing analytics across the Marketing department.
• Conduct marketing analytics reporting and delivery, leveraging leading analytics tools.
• Work in partnership with the Database Specialist to ensure the required data is available to conduct the desired analytics.
• Support the Manager, in the development of analytics templates, reviews and insights generation to support THD Analytics Roadmap
• Support the Manager in the development of new analytics capabilities and competencies, partnering across the Marketing Analytics team.

Responsibilities:

• Conduct timely quantitative and qualitative evaluation of THD’s CRM Program using a variety of analytical techniques
• Support marketing initiatives through opportunity identification, CRM campaign design, and data extraction using internal databases
• Leveraging analytical best practices to prepare highly insightful reports and analysis and presentations targeted for specific audiences
• Responsible for sourcing, summarizing, and analyzing pertinent data from multiple data sources
• Provide insight into our Customer base through deep dive analyses, value segmentation and basket analysis
• Enhance and maintain predictive models to identify opportunities for customer cross-sell/ up-sell
• Link analysis and results to business issue and/or analytic objective that will provide actionable strategic recommendations (where appropriate)
• Execute monthly/quarterly/annual program and pre/post campaign analysis, and quarterly forecasting
• Respond to ad hoc requests for analysis, data and information on a regular basis

Desired Skills and Experience:

• University degree in Mathematics/Statistics, Business Intelligence or related field
• 3 - 5 years of experience in Database Marketing and/or Marketing Business Intelligence
• Excellent business and marketing analysis skills
• Previous experience in retail, CRM, and/or loyalty analytics strongly preferred
• Strong experience in creating and maintaining Advance Analytical models such as Customer Segmentation, RFM, LTV, Basket Analysis, etc. using Advance Analytics and/or statistical software such as SAS, SPSS, etc.
• Expert use of Microsoft Office (Excel, Access and PowerPoint) and SQL; exposure to SAP Business Object and/or BEX OR IBM Hyperon an asset
• Exposure to Visual Analytics tools such as Tableau or SAP Lumira a definite asset
• Previous experience in working with credit and D&B data an asset
• Must have a proven record of interacting with IT, Finance, Operations, Sales, and Marketing with an innate ability to problem solve and impact decision making with a cross functional team
• Proven ability to deliver analytical insights to the business that drives change
• Ability to effectively manage multiple assignments concurrently including working flexible hours to deliver departmental deadlines and changing business needs
• Must have experience as the functional SME in database and/or Marketing tools projects such CRM and/or Marketing Automation integration
• High level of attention to detail and excellent follow-up skills
• Self-starter with the ability to work independently with only general guidance
• Team player with high energy and demonstrated initiative