Content Marketing Specialist - Vancouver, B.C. | The Continuing Legal Education Society of British Columbia | | 02/06/16
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Content Marketing Specialist Full-Time

Location: Vancouver, B.C.
Company Name: The Continuing Legal Education Society of British Columbia
Category: Copywriting / Writing, Online Marketing, Social Media

The Continuing Legal Education Society of British Columbia ('"CLEBC") is the most respected source of continuing professional education and information for British Columbia lawyers and their staff. We believe continuous learning is key to the success of our team; we foster a culture of innovation by hiring great people and supporting them in developing their talents.

CLEBC publishes a variety of resources to assist the legal profession. We have approximately 50 practice manuals published in print and as online resources that are updated regularly and cover all of the major practice areas. CLEBC also puts on more than 75 courses a year covering 20 practice areas for audiences of 50 to 200 lawyers attending live or by webinar.

CLEBC is a non-profit society that is self-funded from the sale of products and services.

Content Marketing Specialist

The Content Marketing Specialist edits and posts marketing content provided by CLEBC staff and volunteers, in addition to composing and curating new content for marketing purposes. S/he will be comfortable writing and editing short-form copy for website and e-commerce pages, as well as long-form articles/blog posts to be used in newsletters and external publications. The Content Marketing Specialist is also responsible for the management and expansion of CLEBC’s social media channels. This involves creating and posting relevant content on a consistent basis while engaging with our 3,000+ followers.

Key Tasks:

  • Edits and writes copy for all customer-facing pages (online and off).

  • Works closely with Legal Editors and Course Designers to create product copy that is clear, consistent, and compelling.

  • Tells the story of CLEBC; provides a voice for our mission, vision, and values.

  • Creates, curates, and shares relevant content for social media channels.

  • Works with the Marketing team to create and deliver social media ad campaigns.

  • Writes and edits copy in various formats that creates awareness and drives sales.

  • Produces a steady flow of engaging content through website and social media.

  • Uses social media channels to drive traffic to CLEBC website and e-commerce site.

  • Uses social media channels to acquire and engage with current followers.

  • Produces content for external publications to acquire new customers.

  • Aligns tactics to marketing strategy and business plan.

Skills Required:

  • Excellent writing, editing, and proofreading skills with a focus on marketing and sales.

  • Excellent writing skills in a variety of contexts (offline, online, social, etc.).

  • In-depth knowledge and experience with relevant social media channels.

  • Ability to curate and create relevant multimedia assets on a regular basis (articles, images, video, etc.).

  • Ability to test, analyze, report, and optimize successes and challenges.

  • An eye for detail, highly creative, and outgoing.

  • Knowledge and experience within the legal community is an advantage.

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