Business Development and Marketing Coordinator - Toronto | The Beacon Group | | 30/07/12
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Business Development and Marketing Coordinator Full-Time

Location: Toronto
Company Name: The Beacon Group ()
Category: Business Development, Marketing / Strategy


Date: July 30, 2012.

Position Title: Business Development and Marketing Coordinator

Incumbent Name:                      TBD

Reports to: V.P. of Talent & Organizational Development

TERM of INCUMBENCY: This is a newly created permanent position.

BASIC PURPOSE: To aid the V.P. in developing a portfolio of client relationships.

Business Development & Marketing:  (60 percent of activity)

Project & Logistics Management: (30 percent of activity)

Support & Administration: (10 percent of activity)




This position must demonstrate competence in the following:

  • Reach out via telephone, e-mail and social media to new business prospects, introducing The Beacon Group, and qualifying potential Leads and Prospects
  • Set up introductions and face-to-face meetings for the V.P.
  • Manage the business development process of researching (angles & approaches), defining, developing and managing Leads and Prospects.
  • Identify decision makers within organizations, pre-qualify Leads and update Customer Relationship Management – CRM database ( as required.
  • Ensure the company’s marketing calendar is up to-date and scheduled campaigns are executed as scheduled.
    • Ensure sales meetings are booked and confirmed with clients and prospects.
    • Prepare (printing, binding) workshop and sales collateral.
    • Continually research competitor offerings & activities from a competitive standpoint.
    • Maintains Project Management calendar, customer records and reports.
    • Provide weekly new business and activity reporting to VP.
    • Small, entrepreneurial, hands-on business
    • Maintain contact with prospect and leads at least on a 45 day cycle.
    • Achieve a minimum of 8 to 10 face-to-face meeting with potential clients per month.
    • Provide an excellent service experience for all clients.
    • Organized & Focused:Set priorities, develop a work schedule, monitor progress towards goals, and track details/data/information/activities. “Has a Project Management mindset”.
    • Relationship Builder:Establishes and maintains positive working relationships with others to achieve the goals of the organization. “Can Do” attitude with a “Sense of humour”
    • Communicator:Speaks, listens and writes in a clear and thorough manner using appropriate and effective professional communication tools and techniques. “Personable & Fluent”
    • Customer Focused:Anticipates, understands, and responds to the needs of internal and external clients to exceed their expectations. “Outwardly focused & personable”
    • Decisive:Assesses situations to determine the importance, urgency and risks, and makes clear decisions which are timely and in the best interests of the organization. “Self Starter”.
    • Problem Solver:Assesses problem situations to identify root causes and generate solutions and/or resolve the problem. “Take charge mentality”
    • Relentlessly Driven: Wants to succeed and get things done. Understands that Outcomes (Results) are more important than Outputs (Activity). “Energetic & determined”
    • Team Player:Works cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness. “Emotionally intelligent”.
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