Brand Marketing Manager - Toronto | mini mioche | | 23/04/21
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Brand Marketing Manager full-time

Location: Toronto
Company Name: mini mioche ()
Category: Marketing
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Manager, Brand Marketing

mini mioche, the leading Canadian children’s lifestyle and apparel brand is hiring! This exciting new position will play a critical role in supporting the continued growth of the company.

The successful candidate will be accountable for the following:

  • Develop and oversee the brand’s end-to-end marketing strategies to achieve/surpass company sales targets, grow the mm community and drive brand affinity
  • Develop and lead creation, execution, and continual evolution of the brand guidelines
  • Oversee the development and communication of the marketing calendar while working closely with the Managing Director & Head of Product
  • Oversee marketing planning and execution across all channels: web site, email, social, brick & mortar, ensuring a consistent visual aesthetic and brand voice
  • Create and execute large scale marketing campaigns to further build brand awareness, customer loyalty and new customer acquisition
  • Oversee and ensure brand identity is maintained throughout the website, while working closely with the Ecommerce Manager
  • Compile and conduct post campaign analyses and ensure learnings are incorporated into future activities
  • Develop and oversee the brand’s social media strategy and content plan
  • Manage all paid marketing content and strategy in partnership with the Paid Marketing Manager
  • Direct brand photography and oversee the planning and execution of photo/video shoots
  • Develop and manage all events and go-to-market activities. Create documentation, build workback schedules, and ensure timelines are met
  • Manage external brand partnerships
  • Oversee company’s give-back and community building initiatives
  • Conduct regular audits of competitive brands, products, marketing activities and positioning
  • Provide insight and direction to senior management regarding industry trends and potential opportunities

Role Requirements:

  • 5+ years experience in brand marketing – preferably in the fashion, beauty, CPG space with a proven track record for building and growing a brand
  • Previous experience in developing and managing a brand’s social media content strategy and successfully growing its community
  • Previous experience in Brand Marketing for a DTC brand (ideally familiar with platforms such as Shopify, Klaviyo and Canva – preferable but not necessary)
  • Strong creative eye and ability to translate the brand’s aesthetic consistently across all channels
  • Excellent writing skills (copywriting, storytelling, brand communication)
  • Previous experience planning/executing photo shoots and managing the process end-to-end
  • Previous experience managing and developing a team
  • Previous experience developing and managing partnerships and collaborations
  • Strong ability to juggle many different tasks at once (able and willing)
  • The ability and desire to jump into executional work that is required in an entrepreneurial organization
  • Excellent organization and time management skills
  • Flexible working style and thrives in a fast-paced environment
  • Positive, high energy, open and honest
  • Familiar with the mm brand and understands its unique offering and positioning
  • Strong interest/passion for sustainability, wellness, personal growth and development

The ideal candidate for this role is someone who:

  • Is outgoing, positive, pro-active has great energy, is open-minded, creative, a problem solver, quick-thinking, has a great sense of humour and the ability to roll with the punches
  • Is entrepreneurial minded – would treat the brand and business like their own
  • Has ideally worked in both smaller and larger businesses but prefers a less corporate, less structured, more responsive work environment
  • Enjoys working with and mentoring others
  • Doesn’t need to be micromanaged, works well independently, is confident and can take the lead for the organization
  • Is comfortable in both giving and receiving feedback
  • Is driven, goal-oriented and slightly competitive in nature
  • Possesses a proven track-record for navigating through adversity to complete their mandate
  • Is passionate and thinks in terms of possibilities
  • Has a strong desire to grow and create something meaningful and to make a difference
  • Is ideally already familiar/passionate about the brand
  • Is extremely organized, detail-oriented, efficient and has proven systems for managing their time and priorities
  • Has a similar aesthetic to mm
  • Understands the brand ethos and identity
  • Is resilient and enjoys challenges
  • Has excellent relationship building skills
  • Is in-tune with the mm customer and community
  • Has a passion for social media
  • Has a growth mindset (adaptable, open minded, curious)
  • Has a high capacity for workload

This role offers:

  • The ability to drive the entire channel
  • The opportunity to put their fingerprints on all visual for the brand
  • The ability to assume creative marketing control on a brand that continues to grow and has tremendous momentum
  • The ability to work closely and collaboratively with the Founder on vision and strategy
  • The opportunity to grow and assume additional leadership responsibilities with a well-known brand and Canadian success story

mini mioche is committed to ensuring that our environment is barrier-free to all persons and is an equal opportunity employer.  We know and believe that diverse and inclusive teams empower us to make better decisions and help us better serve our customers and greater community.

We are committed to providing reasonable accommodations to all applicants with disabilities in the interview and assessment process.  If you need assistance during the selection process, please contact us with details.

About the company:

mini mioche is a direct to consumer children’s apparel and lifestyle brand based in Toronto, Canada.  Founded in 2008, all mini mioche clothing is made ethically and sustainably from start-to-finish in Toronto using premium GOTS organic cotton fabrics.  mini mioche is known for its super soft, comfy, timeless, unisex fashion basics that make little ones look and feel great.

Over the past decade, the brand has become a go-to for celebrities, influencers and parents alike, who are looking for a better clothing option - one that's both good for their little ones and good for the planet.

mini mioche has been named on the Canadian Business Growth500 list of Canada's Fastest-Growing Companies (2016-2018) and was also included on the Globe and Mail's 2018 Top400 list of Canada's Fastest-Growing Companies.

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