Brand Marketing Manager, Home Appliances, Contract to Permanent full-time
Overview
The Brand Marketing Manager is responsible for developing and implementing the division’s marketing strategy. This includes planning and directing development of brand-building programs including advertising, public relations, trade shows, merchandising, promotions, online programs, research, packaging and trade marketing. This person is responsible for building a world-class marketing organization through self development and the development of others.
This is a 1 year contract to permanent position with benefits.
Responsibilities
Brand Leadership
- Effectively market the company’s products to defined target segments based on consumer purchase behaviors and an understanding of the demographic and psychographic profiles of targeted consumers.
- Ensure all products and all touch-points to the consumer are consistent with the company’s marketing/messaging strategy and brand and product strategy.
Brand Execution
- Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business and ensure they are consistent with the overarching corporate strategy.
- Develop a marketing plan which is designed to increase revenue opportunities and market share
- Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth and ensure all touch-points to the consumer properly execute on the company’s brand strategy.
Planning
- Direct co-branded marketing programs with customers.
- Collaborate and develop direct marketing communications strategy.
- Collaborate and develop activities related to advertising, public relations, sponsorships, tradeshows and sales support.
- Direct product launches including marketing messages, product reviews and article placements.
Analysis
- Manage Advertising, Media, and Research agencies.
- Oversee the development of marketing materials, including brochures, advertising, store posters, packaging, and other relevant materials.
- Collaborate and develop promotional and sales activities to meet marketing strategy.
- Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy and generate consumer insights
Qualifications
An undergraduate degree is required
Minimum of 5- 7 years of brand management experience with demonstrated record of positive business results.
Experience with consumer marketing experience. Specifically in the areas of: targeting; brand strategy and positioning; concept development and testing; marketing plan development, execution and post-analysis; testing, evaluating and advocating breakthrough new marketing programs.
Prior experience managing and energizing a broad range of advertising, media, promotion and Public Relations agencies.
Strong relationship management skills, both internal and external, including the ability to respond effectively to the most sensitive inquiries or complaints.
Strong management capabilities demonstrated through the implementation of company-wide initiatives and implementations within project time lines and budget.
Strong analytical skills in applying principles of logic or scientific thinking, including advanced mathematical concepts, to a wide range of intellectual and practical problems.
Superior language skills in making effective and persuasive speeches and presentations on controversial or complex topics to senior management, board of directors and other entities.
The ability to professionally grow into broader responsibilities
A track record of leading marketing efforts in a customer service-oriented environment.
Track record of identifying and successfully developing talent
History of presenting fresh perspective to existing industries and products.