Brand Manager

The primary role of the Brand Manager is to build awareness and engagement of the Village Juicery brand from strategy through execution of consistent, high-quality content development, promotion, and major events.

Key responsibilities

Strategy and planning

• Define strategy and marketing tactics for each channel (social, web, retail)
• Develop and drive our monthly marketing calendar which will include daily activity in stores, on social media properties, and at local B2B partners
• Manage and oversee monthly budget

Content creation

• Manage in-house designers (both graphic design and photography) to develop high quality digital and print content
• Maintain brand guidelines (e.g. voice, image standards, typography)
• Support the development of educational print collateral and promotional material for our retail stores and B2B partnerships

Promotion

• Develop campaigns to drive traffic to both retail stores and B2B partnerships (e.g. promotions, in support of new product launches)
• Develop targeted advertisements for social media

Community engagement & PR

• Plan and oversee the execution of large community events (e.g. Yoga Show)
• Own relationships with key influencers in the health and wellness community
• Identify and target key media outlets for publication of our key marketing messages and latest company developments (e.g. new locations)

Analytics

• Analyze the effectiveness and ROI of marketing tactics and efforts
• Proactively identify ways to optimize performance and grow brand awareness

Experienced required

• 2-3 years of experience working in a relevant marketing role
• Self-motivated: We are a fast growing company, passionate to fulfill our mission and very performance oriented
• Ability to lead and manage the demands of a growing brand and team
• High proficiency in core social media platforms (Instagram, Facebook)
• Experience connecting and managing relationship with media and influencers
• Sufficient familiarity with graphic design and photography to lead team
• Ability to analyze marketing trends, ROI, and key performance drivers

About Village Juicery

Village Juicery is a leading producer of raw, 100% organic, nutritionist approved and never HPP’d cold-pressed juice. Based in Toronto, the company strives to improve the everyday health of its community by providing convenient access to raw, organic, delicious plant-based nutrition. Village Juicery's evolving and innovative menu includes cold-pressed and freshly squeezed juices, handmade nut milks, boosters and healthy, organic snacks. For more info, visit villagejuicery.com or follow us on Twitter, Facebook and Instagram at @villagejuicery