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Brand Manager, B2B Tech Marketing Communications
The Brand Marketing Manager for IT & B2B Mobile is primarily responsible for leading the planning and execution of stakeholder marketing communication based initiatives for Canada designed to deliver on key Marketing and Sales division annual program KPIs. This position reports to the Director Marketing, with matrix collaboration with Mobile Marcom Senior Manager and strong day-to-day collaboration with the IT & B2B Mobile leadership and product management teams. IT scope includes but is not limited to B2B Visual Display, including B2B Monitor and Hotel TV, SSD Memory and Set Top Box.
The primary accountability for the role is to create, develop and implement CIO, ITDM and B2B stakeholder focused integrated marketing plans that drive brand demand and preference for of the portfolio of Samsung IT & B2B mobile products. While the position will focus on marketing communications, the incumbent needs to be flexible enough to support events and ad hoc marketing programs, as the needs of the business arise
- Develop and execute IT & B2B stakeholder Marketing Strategies that align to divisional goals and objectives.
- Partner with Product Marketing in developing campaign strategies that support product launches and on-going business needs. Ensure alignment among key internal stakeholders.
- Development and execution of communication plans across multiple channels including, but not limited to, OOH, print, digital/video, social media, , promotion, event communication and PR support.
- Project manage the executional detail of these plans including budget management, internal approval processes, fulfillment management, development of creative briefs, messaging and timelines.
- Leverage Marketing Intelligence, Customer and marketplace insights to optimize strategy and executional elements.
- Manage outsourced resources including Agencies of Record and third party vendors.
Assigned Product & Launch planning and execution
Determine positioning and key messaging for product/service launches
Contribute to and support IT & B2B Mobile launch team communication with external and internal stakeholders, including Channel Marketing collaboration.
Create communications and promotion programs that support the identified product and services portfolio, including but not limited to:
Develop Creative Briefs & brief partner agencies and ensure work is delivered as specified
Launch & existing product campaign continuity preparation & communication materials
Promotion (BTL) including B2B Mobile end ‘Bring your Own Device’ end consumer events
Stakeholder advertising & media plan development with agencies of record
Partner with Digital & social media teams to deliver initiative campaigns and programs
PR strategy and messaging support
Experiential, sponsorship and/or assisted selling programs communication
Owned media materials and resources including B2B dotcom pages & microsite support
Loyalty programs, initiatives & CRM
Responsible for reviewing all communication materials and or messaging related to launches and sustained products/initiatives to ensure consistency and alignment with positioning
Act as the champion for brand integrity and compliance in all materials
Ensure all reviews and approvals are gained (LCP, Legal, partners, brands, etc.)
Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders including BQMS/EOs) as part of the planning and approval process.
Provide liaison with HQ, NAHQ/SEA or third parties to source marketing assets
Review key programs to ensure ROI targets are achieved
A Bachelor’s degree in Marketing or related Communications field preferred
Proven Marketing Capability:
Strong understanding of B2B Marketing principles in brand management, including digital and social channels
Must have Microsoft Office Suite of PC software applications experience with Excel, Word, and PowerPoint preparation skills.
Capable of creating and maintaining a complex Marketing Strategy, Plans and Programs.
Minimum 5 years proven experience in IT / B2B brand management in Canada - specific experience in technology and/or B2B mobile required
Demonstrated career progression within past 12-18 months
Experience must include proven performance in creative brief writing; original & adapted advertising creative & media plan development.
Candidate must be digital/social marketing savvy.
Demonstrated capability to work in a complex matrix environment within a function supporting a B2B Sales division
Samsung is an equal employment opportunity employer.
Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.