Associate Manager, Marketing Analytics - Toronto, ON | Great-West Life Assurance Company | | 24/07/17
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Associate Manager, Marketing Analytics Full-Time

Location: Toronto, ON
Company Name: Great-West Life Assurance Company ()
Category: Marketing / Strategy

Associate Manager, Marketing Analytics

Are you looking for unlimited opportunities to develop and succeed, and work that challenges and makes a difference within a collaborative environment?

What is the Opportunity?

At Great West Life, we believe in improving the financial, physical and well-being of all Canadians. The foundation of our strategy is to put the customer at the centre of everything we do. Modern consumer behaviours demand an enhanced digital experience in place of traditional transactions and processes. To address and drive value from these influences, Great West Life continues to shape high performance marketing and digital solutions creating unique opportunities for skilled, creative leaders.

With transformational leadership and development of a truly innovative and integrated Customer Experience and Marketing organization it’s an exciting time to be in marketing at Great West Life. We’re building deeper customer relationships leveraging customer insights, innovative media and engaging content via digital and social growth channels to build a fresh Marketing approach that differentiates us from the traditional players.

The Associate Manager, Marketing Analytics will play a key role in building our capability and practice in marketing analytics. This role is tasked with creating and accelerating a discipline around objective driven, test designed and measured marketing activities.  This role will be a thought leader on marketing analytics and effectiveness, and will be responsible for elevating the organizations capability and focus on marketing outcomes that deliver business value.

What will you do?

  • Build an understanding of our marketing activities and resources available to design an approach to marketing analytics

  • Put design to practice in implementing and applying data driven approach to marketing results analysis

  • Grow a discipline in the marketing organization around objective and test driven marketing programs, that are measured for effectiveness and optimized over time

  • Identify opportunities to improve marketing analytics capabilities and prepare business case for investment as appropriate Lead and execute ongoing marketing analytics to understand impact of our marketing activities and campaigns

  • Prepare marketing analytics presentations/documents to share findings

  • Participate in initial marketing program design to ensure effective tracking and measurement protocols are built into place

  • Effectively synthesize data and information to provide insight, learnings and recommendations for improvement

  • Identify opportunities for marketing testing and implementation

  • Work with marketing leaders to set effective and valuable test parameters to drive learnings that can be applied to future campaigns

  • Build a test and learn approach to marketing

  • Prepare monthly and quarterly reports & presentations on marketing results and learnings

What do you need to succeed?

  • Bachelor’s or Masters degree – business related or analytical focused education paired with hands on business experience

  • 5-7 years of relevant professional experience

  • Strong analytical foundation is critical

  • Understanding of analytical methodology and marketing results analysis approaches

  • Proven ability to drive insights from research and data

  • Experience developing and/or managing measurement programs

  • Experience in matrix environments

  • Exceptional communication skills – written and verbal

  • Thrives in a fast paced environment with proven ability to manage competing priorities in a highly organized manner

Apply with resume today!

Discover your opportunity….

Together Great-West Life, London Life and Canada Life serve the financial security needs of 12 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings.

We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.

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