Account Based Marketing Manager - Toronto | McQuaig | FreshGigs.ca | 15/12/17
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Account Based Marketing Manager full-time

Location: Toronto
Company Name: McQuaig
Category: Account/Project Mgmt, Business Dev/Sales, Marketing
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The Role

McQuaig is looking to add an Account Based Marketing Manager to join our Toronto office. In this role, you will work in close alignment with sales and marketing teams, fostering deeper partnerships with strategic accounts. You’ll be critical in demand generation focused on both building and implementing inbound and outbound marketing campaigns through multiple marketing channels.

What You’ll Be Doing:

  • Develop and execute a campaign strategy for every mix of marketing, sales and business development channels
  • Acts as the operational hub for all ABM related activities including, but not limited to, the execution of activities related to marketing automation, CRM, social media, PPC, SEO, content, creative, web, events, email, mail, phone, data, etc.
  • Account identification, mapping of organizations, building lists, developing compelling insights and messaging
  • Manage ABM calendar of content and marketing assets that align with the customer journey and buying stages for assigned accounts
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Who You Are:

  • Data-driven and numbers-savvy marketer with 3+ years’ experience
  • Experienced in aligning the building of brand awareness and driving of B2B demand/lead generation strategies to realizing account and corporate revenue targets
  • Experience building and carrying out account-based marketing programs
  • Demonstrated ability to achieve practical results when working cross-functionally with sales, marketing, and product teams
  • Solid project management, planning, and organizational skills with attention to detail
  • Proven and proficient leveraging of CRM and Marketing Automation
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