The Web Editor (WE) is expected to compliment the editorial direction the Production Director (PD) takes Mediaplanet’s awareness campaigns in. Duties include working with the Managing Director (MD) and PD to ensure the company’s digital offerings are incorporated into all editorial and design decisions. A successful candidate will see this role as leadership opportunity with the freedom to create, implement, track, and optimize new projects on their own.
During campaign production periods, the WE will take on specific roles related to converting and optimizing print editorials into digital content to be published on Mediaplanet’s content hubs. These duties involve the uploading and maintenance of articles and the websites themselves through a CMS system. Candidates should therefore have a strong grasp of storytelling fundamentals, an understanding of editorial writing styles, and a critical eye to pinpoint areas of content improvement or digital optimization with the reader in mind. The WE will also be relied upon to assist the PD during the review process for print campaigns.
The goal of the role is to improve the reader’s experience on our digital properties, the marketability of digital offerings to clients, the ability to generate organic and social traffic, and establish new best-practices to empower the sales force as content marketing consultants. The candidate’s vision should consist of quarter-over-quarter goals that work towards a larger year-end strategy you are expected to present to the MD and PD for approval and buy-in. Success of initiatives will be measured against their overall impact on the company’s Earnings Before Interest & Tax.
The successful candidate will ideally have an education in journalism or communications. An understanding of traditional and digital advertising tactics, platforms, and technologies will also be important for success. Ideally the candidate will also have an eye for design and be fluent in publishing and photo editing software, specifically Adobe Photoshop and InDesign. Experience in community management would also be beneficial
Mediaplanet is an international content marketing group which specializes in the local production of unique and engaging content, created in collaboration with renowned influencers and associations. Within our key content verticals — such as health, lifestyle, technology, business, and education — we provide a tailored mix of print distribution channels, enabled through our network of media partners, and our own digital channels. We offer our clients unique content across print, web, mobile, industry events, and social media with the purpose of connecting our clients with their intended target audience.