Reports to: Director, Communications & Marketing
Bargaining Unit Status: Included
Classification: Band 4 (Annual salary range: $52,841.26-$62,811.92)
Language requirements: Bilingual essential (English & French)
Deadline: December 17, 2015, 5:00pm EST
Competition Number: WCO-2015-67 (should be quoted within the application)

SUMMARY

The Web Communications Officer will work with the Director, Communications and Marketing to implement effective content marketing, online communications, fundraising and recruitment strategies for Cuso International. He/She will help develop, maintain and administer the Cuso International website and work to promote the organization, recruit volunteers and develop relationships through various online platforms. He/She will work collaboratively with members of the Communications team and other departments to manage web products, multimedia communications, online fundraising and social marketing on behalf of the organization. He/She will offer strategic and technical advice to Cuso International in-country projects on social media and ecommunications to help meet objectives.

KEY RESPONSIBILITIES

Website

• Acts as the organizational website administrator and primary technical web resource
• Develops and leads the implementation of a content marketing strategy
• As the online content lead, proactively develops, manages and uploads copy, graphics, photos and video to websites, blogs and social media in keeping with the content marketing strategy
• As required, makes changes to the graphic identity and layout of websites
• Coordinates with Cuso International’s web support provider
• Ensures online brand consistency (visual and written)
• Interprets web analytics to improve impact and ensure audience reach
• Undertakes semi-annual web audits to ensure relevant content and working links

Social Media

• Manages and moderates Cuso International’s social media platforms
• Leads on the development and implementation of Cuso International’s social media strategy, including properties, advertising and best practices
• Proactively develops new content and acquires third-party content for social media use, and ensures engaging and relevant posting, balancing the multiple needs of the organization
• Works with staff across the organization to provide engaging and relevant content for social media networks
• Develops relationships with stakeholders and key audiences, including corporate, institutional and diaspora partners, through social media platforms
• Ensures social media platforms are appropriately branded and updated
• Monitors social media analytics and provides results-based reporting as required
• Advises Cuso International country projects on strategic use of social media to meet project objectives

E-Communications

• Participates in the strategy and develops and deploys Cuso International’s e-communications, including enewsletters, e-appeals and email campaigns
• Develops and updates email templates for newsletter and email marketing purposes and for partnership development and support
• Monitors and reports email marketing performance
• Manages and updates e-subscriber lists
• Advises Cuso International country projects on maximizing use of e-communications

Search Marketing

• Conducts search engine optimization, search engine marketing and targeted keyword campaigns as needed (organic and paid)
• Monitors Cuso International’s search position and implements strategies and tactics to improve rankings

Multimedia

• Participates in the development of video, graphics and photos to meet web communications objectives
• Manages platforms to disseminate multimedia content, including YouTube, Vimeo, Flickr and others

Strategy

• Develops an annual work plan for the web communications portfolio
• Makes recommendations for annual budgets and expenditures in support of the web communications portfolio
• Guides Cuso International staff and volunteers on meaningful social media engagement to support organizational objectives

General

* The Web Communications Officer is expected to work effectively as part of a staff team and in particular to:
o Undertake specific additional responsibilities from time-to-time, as may be agreed upon with the
Director, Communications and Marketing
o Contribute to the general discussion of issues relating to Cuso International’s communications and
program
o Participate in cross-team projects, in support of organizational objectives

POSITION QUALIFICATIONS

Essential

• Official bilingualism (French & English)
• Minimum 5 years’ experience working in web communications or online marketing
• Experience &/or strong understanding of fundraising principles & objectives
• A post-secondary degree or diploma in a related field
• Experience in planning and delivering organizational web communications programs
• Experience in developing effective and compelling content (written, photo and video)
• Experience working with CMS (Content Management Systems) on a daily basis
• Intermediate understanding of HTML and CSS
• Demonstrated ability to follow design guidelines and standards
• Experience in email marketing and using mass email software
• Experience in successfully implementing and monitoring web strategy
• Web user behaviour monitoring and evaluating skills
• Attention to detail, including ability to proof-read and edit
• Demonstrated understanding of internet search engine optimization and search marketing
• Effective inter-personal skills and ability to exercise tact and discretion
• Attitudes and behaviours that show respect for diversity
• Ability to work independently within larger team

Desirable

• Experience with Adobe Creative Suite
• Advanced understanding of web programming languages such as HTML5, JavaScript
• Knowledge of international development, volunteering and/or non-profit sector