VP of Marketing & Sales - Vancouver, BC | Wiivv | FreshGigs.ca | 20/03/17
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VP of Marketing & Sales Full-Time

Location: Vancouver, BC
Company Name: Wiivv ()
Category: Marketing / Strategy

Overview

Wiivv is seeking a brand and PR-savvy VP of Marketing & Sales to grow the demand and awareness for our made-to-fit footwear products. You should have lots of experience selling on e-commerce and be great at building relationships with major brands and distributors. You will lead a talented group of marketers, reps, and agencies, and will report to the CEO.

Key Qualifications

  • 7 years of marketing in consumer goods (preference for footwear) and e-commerce experience.
  • Can devise and execute an integrated marketing plan.
  • Exceptional writing skills.
  • You can create structure out of chaos.
  • You thrive in a fast-paced environment.
  • You have experience managing staff and helping them reach their goals.
  • You have good technical understanding and have experience working with a variety of marketing automation tools.
  • You are a big picture, creative thinker – with the ability to take vision into reality.
  • The media loves working with you.
  • You are the best story-teller you can possibly think of.
  • You have a rolodex of VIPs who can assist in exciting brand-building efforts.

Responsibilities

  • Manage and execute product marketing strategy for the product portfolio.
  • Manage and prospect new channels with attention to the special requirements for a custom good.
  • Lead consumer insights and customer development for all products.
  • Define and innovate on the product positioning with agility, and define feature benefits, value proposition, reason to believe and messaging.
  • Create media plan across social, events and beyond.
  • Research and analyze competitor strategies, and create the appropriate entry point for our product portfolio.
  • Manage the big picture view of the customer with profile transitioning seamlessly from prospect to customer to loyalist.
  • Forge new partnerships for content marketing and cross-promotion opportunities.
  • Work with the media and PR agencies to push Wiivv’s story forward.
  • Manage agencies as required.
  • Be the creative genius behind the company’s branding efforts.
  • Be hands-on to lead your core team of marketers, reps, and agencies.
  • Push boundaries – daily.
  • Be innovative in approach and find the best way to attack beastly problems with less resources than you would like.

Compensation

  • Executive-level base salary
  • Quarterly bonus on targets
  • Executive-level stock option package
  • Company benefits program
  • Corporate phone plan
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