Specialist, Promotions - Kamloops or Vancouver, BC | British Columbia Lottery Corporation | FreshGigs.ca | 25/08/22

Specialist, Promotions full-time

Location: Kamloops or Vancouver, BC
Company Name: British Columbia Lottery Corporation
Category: Copywriting / Writing, Marketing , Social Media
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Job Summary:

The Specialist, Promotions executes the enterprise marketing promotional strategy, building promotional offers & events that support enterprise goals and business objectives. This role collaborates with the Team Lead & Customer Relationship Management (CRM) team on the execution of  the second chance contest strategy, contributing to contest ideation, optimization and  prize fulfillment with the goal to grow the enterprise player database and known play for lottery.

Key Accountabilities:

  • Executes the enterprise marketing promotional strategy building promotional offers & events that support enterprise goals and business objectives.
  • In collaboration with the Team Lead & Customer Relationship Management (CRM) team, executes the second chance contest strategy, contributing to contest ideation, optimization and prize fulfillment with the goal to grow the enterprise player database and known play for lottery.
  • Schedules and maintains an enterprise promotional calendar across all retail and online channels, working with Marketing Planning to ensure alignment to the overall Marketing calendar.
  • Develops and executes all player communication POS leveraged for retail promotions collaborating with gaming and channel teams on printing, kitting and distribution
  • Maintains POS vendor relationships driving efficiencies while ensuring adherence to timelines, budgets, processes.
  • Executes and sources promotional items that align to player/retailer needs, and corporate sustainability and social responsibility standards, including the development and maintenance of an inventory management system.
  • Executes winners promotional events at retail, ensuring promotions deliver on retailer/partner goals & objectives while providing an exceptional player experience.
  • Proactively manages projects, marketing requirements and deliverables, meeting deadlines and providing accurate and timely communication with stakeholders. Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.
  • Proactively builds, develops, maintains and manages strong working relationships with various internal and external stakeholders to ensure successful development and execution of marketing plans and initiatives.

Minimum Required Qualifications:
Education and Experience

  • A university degree or diploma in marketing;
  • 3 to 5 years recent, related experience in consumer retail marketing or advertising agency environment with a retail marketing focus;
  • Experience in marketing, experiential marketing, advertising and branding, with an emphasis in the area of retail marketing;
  • An equivalent combination of education and experience may be considered.

Technical Requirements

  • Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management;
  • Strong understanding of customer and market dynamics;
  • Solid knowledge of content marketing across multiple mediums;
  • Demonstrated experience in the development and implementation of strategic marketing plans;
  • Strong marketing communications skills and ability to deliver integrated marketing campaigns;
  • Excellent innovation in problem solving and demonstrated analytical thinking;
  • Proven leadership and/or teamwork skills;
  • Excellent interpersonal skills;
  • Excellent written and verbal communication skills;
  • Excellent presentation skills;
  • Ability to work to tight deadlines and multi-task with close attention to detail;
  • Exceptional time management and multi-tasking skills;
  • Strong computer skills (MS Office Suite);
  • Understanding of B.C. gaming industry would be an asset.
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