COMPANY DESCRIPTION

As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

We’re seeking a highly motivated, results-driven Solution & Product Marketing Senior Specialist. This person will support and help lead the marketing and execution of SAP Analytics, including messaging and positioning development, sales presentations, demand generation, digital and global campaigns, driving customer to customer engagement, and developing marketing assets and materials.

This person will champion SAP Analytics work cross-organizationally to bring our consistent messaging and positioning to life across the end-to-end analytics business from sales, marketing, the customer organization, product and executive teams, plus externally with customers and prospects.

Reporting to the VP, Product Marketing, this person will work closely with a number of functional departments including but not limited to: field marketing, sales, product management, and partners. This is an excellent opportunity for a “roll up the sleeves” individual to join an award winning global product marketing organization.

Responsibilities and Tasks

• Support and lead development of SAP Analytics corporate story and shared narrative with customers
• Work cross collaboratively with internal stakeholders and external agencies; including management of some external agencies
• Develop and deliver comprehensive supporting bill of materials (BOM), including pitch decks, brochures, videos, etc. Identify asset gaps, and champion creation of new assets as required
• Enable high impact sales engagement with the story through collaboration with the sales and partner enablement teams to develop sales training content and channels—including micro/bite-size content that lets sales learn and integrate the story into their pitches an easy, compelling way
• Work with marketing, demand gen, AR/PR, field marketing and events teams to execute plans that drive results based on SAP Analytics corporate messaging
• Develop and deliver internal communications to promote the story so the broader organization is aware of and can leverage/align to the story
• Oversee and approve use of SAP Analytics story content across major marketing campaigns, PR and events to ensure effective representation
• Champion the SAP Analytics corporate story within the Marketing team so solution-specific content works cohesively with the broader story
• Represent SAP Analytics internally and externally as a spokesperson in internal communications and training, customer/prospect meetings and events, as well as through blogging and social media
• Update analysts and influencers to create favorable mindshare and establish thought leadership
• Provide ongoing updates, presentations, and recommendations to broader solution marketing team and executives, as appropriate
• Help with market and competitive analysis to determine product positioning, market segmentation, product service/support strategy, and pricing
• All other duties as assigned

Skills and Experience:

• Domain knowledge of or experience in Software-as-a-Service (SaaS), Cloud
• Experienced in Line of Business cloud applications, solutions and market
• 2+ Years of Product Marketing experience in enterprise software
• 2+ Years of sales or consulting experience for a SaaS/ Cloud service provider (preferred)
• Outstanding written and oral communication skills
• Proactive, flexible, and collaborative work style
• Leadership skills and experience with a cross-functional team to get things done
• Strong organizational, analytical and project management skills
• Flexibility, and openness to change

Qualifications:

• Bachelor’s Degree
• Ability to travel; ~30%

SAP'S DIVERSITY COMMITMENT

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis.