Social Media Specialist - Vancouver | Vega | | 12/11/15
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Social Media Specialist full-time

Location: Vancouver
Company Name: Vega ()
Category: Social Media
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About VEGA

Vega is a high-growth, natural health food and supplement company on Profit Magazine’s Profit 100 list of fastest growing companies the last five years with a passion for people. Our premium, award-winning brand is at the forefront of the plant-based, whole food revolution. Named one of the Best Workplaces in Canada for 2015, we honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.


Reporting to the Digital Marketing Manager, you will be working closely with the Marketing and Content Team to grow our social media presence and digital audience, while leading Vega into the forefront of social media innovation.

You take customer service and sales seriously, but have fun at work with the Vega team! You value integrity, customer service; you take ownership and show initiative in everything you do and are performance driven. You not only love the culture, but contribute to it. Health and fitness is not something you read about, but something you live.

Key Responsibilities

  • Develop and lead social media strategy to support digital marketing goals and overall all business objectives
  • Develop and lead social media guidelines
  • Coordinate community management with Digital Engagement Team (DET)
  • Manage content strategy and publishing on all social media channels (leveraged by DET, strategic accounts and partners)
  • Develop and lead execution of campaign strategy for social including paid and organic tactics
  • Manage social analytic dashboard and monthly reporting (owned channels)
  • Develop and implement competitor social media reporting
  • Manage, report, and analyze social advertising
  • Oversee Vega’s Experiential Community and Vega Team social media channels
  • Champions latest social media and technologies

Skills and Qualifications

  • University or College Degree in Digital Marketing Communications
  • 3 – 5 years’ experience in social media
  • Strong writing skills – ability to write and edit for online voice
  • Top level knowledge from posting to analyzing insights of (but not limited to): Facebook, Twitter, HootSuite, Pinterest, Instagram, Google+, and YouTube
  • Knowledge of social media monitoring software tools an asset (HootSuite Premium/Enterprises)
  • Solid understanding of Google Analytics and reporting
  • Performance driven with desire to take on a high level of responsibility and work in a fast-paced environment
  • Goal-oriented – you are known for your integrity; you always do what you say you will do
  • Proactive with the ability to take initiative and work with minimal supervision
  • Team player with ability and willingness to accept and provide feedback
  • Passion for health, fitness, and nutrition
  • Enthusiastic about customer service – both internal and external
  • Driven, energetic, and self-motivated

VEGA “Must Haves”

  • You have an unrelenting desire to achieve
  • You are successful and happy in all areas of your life
  • The outdoors isn’t just the place between your car and house
  • You have a sense of humour and passion for health and wellness
  • You love to have fun, but take your responsibilities seriously
  • You live the Vega brand

Benefits of Working for Vega

  • Competitive compensation plan
  • Open Book Management
  • Profit Sharing
  • Performance Bonuses
  • Alternative refreshment options that go beyond coffee
  • On-site kitchen with vegan, plant-based healthy food and snack options
  • Monthly product to try so that you can perform at your best and promote the Vegatopian lifestyle
  • Group MSP – 100% coverage
  • Parental leave top up program
  • Employee assistance program (EAP)
  • Flexible Extended Health/Dental Plan
  • Fitness Subsidy
  • Education Fund
  • Group RRSP Matching
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